Household net worth climbs with stock market
The positive wealth effect is helping to drive consumption.

September 11, 2025
Household net worth jumped $7.1 trillion to a new record level of $176 trillion. The second quarter increase was the biggest gain since 2020 and follows a $1.7 trillion drop in the first quarter when trade tensions and uncertainty prompted investors to sell their equity holdings.
Household net worth recovered strongly on the back of a rising stock market that achieved even higher levels. The S&P 500 gained 10.6% in the second quarter after declining 4.6% in the first quarter. Appreciating home values contributed to the strength in household balance sheets.
Financial assets, comprised largely of stocks, mutual funds and pensions, increased $5.8 trillion. Equity asset values rose $3.7 trillion, pension entitlements gained $1.1 trillion and mutual fund shares $839 billion. With investors rotating out of the safety of Treasury securities and into equities, embracing more risk, debt securities’ holdings were left in the dust. Interest rate bearing assets rose just $93 billion.
On the nonfinancial side, mainly consisting of residential real estate ownership, assets rose $1.4 trillion. Real estate assets held by households ballooned by $1.3 trillion.
Both business and household debt increased at a similar rate. Borrowing by nonfinancial corporate businesses rose at a 3.1% annual rate while households increased borrowing by 3.3%.
Businesses took preemptive action in the first quarter and built inventories ahead of tariff announcements. Holding inventories in bonded warehouses is costly, necessitating debt financing. Some businesses extended the use of bonded warehouses into the second quarter as some tariffs were further delayed. Some kept certain goods stockpiled in the hope that tariffs would be cut, although the administration is beginning to restrict how businesses leverage bonded warehouses to game tariff increases.
Households took on additional borrowing during the second quarter to buoy their spending gains. Spending gains have slowed from the pace of 2024 in 2025 but have not collapsed. Higher inflation will further erode purchasing power along with the slowdown in the labor market. Inequality appears to be worsening, with low- and middle-income households assessing the economy far worse than their affluent counterparts. Today's data reinforces that shift, even though more people hold stocks than pre-pandemic due to the proliferation of 401Ks.
The personal savings rate came in at 4.4%, which is above the lows we saw during the spending spree at the end of 2024, but still historically low. The saving rate has averaged 5.6% since 2000. Consumers continued to rely heavily on their savings and access to debt to buoy their spending.
Additional rate cuts in October and December, followed by more in 2026, should help bolster the economy.

Ken Kim
KPMG Senior Economist
Bottom Line
After a brief interruption in the stock market’s ascent in the first quarter, ahead of April’s tariff announcement, the rally in US equity markets resumed in May and June. The strength in the stock market propelled household net worth to a new record high in the second quarter. The positive wealth effect is increasingly important in helping to drive consumption. The top 10% of the income distribution accounted for about half of all consumer spending in 2025; we could see the wealthiest households account for a slower growing pie in 2025 once we get the hard data later this year.
Looking ahead, our forecast shows stagflation restraining economic activity in the back half of the year. While inflation remains above target and is moving higher, the labor market is weakening. The Fed is poised to cut interest rates in September. Additional rate cuts in October and December followed by more in 2026 should help bolster the economy. The Fed is expected to cut rates by three-quarters of a point by year end.
Explore more

Household net worth, mostly stocks, plunged
Household debt increased at the slowest pace since COVID.

KPMG Economics
A source for unbiased economic intelligence to help improve strategic decision-making.

Birds of a feather no longer flock together
The Fed splits over timing & size of rate cuts.
Subscribe to insights from KPMG Economics
KPMG Economics distributes a wide selection of insight and analysis to help businesses make informed decisions.
Meet our team
