Organizing your pricing team for the GenAI Era
A framework to transform pricing strategies using GenAI, focusing on structure, size, and skills for modern excellence.

GenAI is revolutionizing pricing strategies, necessitating a reevaluation of your pricing team’s structure, size, and skills. In Organizing your pricing team for the GenAI Era, KPMG introduces a transformative three-pillar framework designed to guide organizations through this significant shift.
Key Highlights:
- Structure: Transition from decentralized decision-making to centralized centers of excellence with direct C-suite reporting.
- Size: Evolve from large operational teams to smaller, specialized teams that leverage automation.
- Skills: Develop capabilities that blend business acumen with AI-powered insights for sophisticated pricing decisions.
This framework not only helps organizations adapt, but also leverages GenAI advancements to gain a competitive edge. By fostering a culture of continuous learning and adapting to new methodologies, your pricing teams can achieve superior efficiency and strategic value.
Unlock the full potential of GenAI in your pricing strategies to learn more about how KPMG can help you navigate this transformation successfully.
Dive into our thinking:
Organizing your pricing team for the GenAI era: A framework for modern pricing excellence
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