GenAI Revolutionizes Transfer Pricing and Valuation
By automating complex data analysis and improving compliance with regulatory requirements, GenAI is revolutionizing TP and valuation
The emergence of Generative Artificial Intelligence (GenAI) is poised to revolutionize the realms of transfer pricing (TP) and valuation. Our studies underscore that GenAI is uniquely well-equipped for these domains, which are heavily reliant on extensive financial and qualitative data. Through the automation of data scrutiny and the production of comprehensive reports, GenAI has the potential to significantly augment the efficiency and precision of TP and valuation procedures. For example, GenAI can scrutinize global tax and TP developments to pinpoint novel planning prospects, parse financials, and update calculations. It can also automate TP documentation, encompassing functional, industry, and comparable analyses, and even contribute to TP controversy by reviewing historical documents and formulating responses.
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The transformative potential of GenAI in transfer pricing and valuation
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