Footnotes
Cost, growth, and other estimates throughout based on authors’ experience and client work, including implementation of intelligent automation and other technologies in wealth management and other organizations.
Agentic AI is changing wealth management
Agentic AI transforms wealth management by automating tasks, enhancing client experiences and driving growth through continuous optimization.
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Unlock scalable growth with agentic AI
The wealth management industry is under pressure — from rising costs and advisor shortages to evolving client expectations and regulatory demands. To stay competitive, firms should consider rethinking how they scale, differentiate and deliver value. Agentic AI offers a breakthrough: intelligent agents that don’t just assist, but act — automating complex tasks across the value chain.
In our paper, we explore how agentic AI is becoming a strategic necessity, unlocking new levels of efficiency, personalization and growth for wealth managers. From prospecting to compliance, this technology is reshaping how firms operate and serve clients.
Dive into our thinking:
Boost performance with agentic AI solutions
Download PDFAgentic AI within the wealth management value chain
Agentic AI delivers measurable impact at every stage — here’s how it transforms key components:
1
Prospecting and client acquisition
Agentic AI finds top leads, customizes outreach, and automates early engagement — enabling advisors to convert prospects faster while potentially reducing manual prospecting time by 40 percent to 50 percent of their current effort.1
Agentic AI finds top leads, customizes outreach, and automates early engagement — enabling advisors to convert prospects faster while potentially reducing manual prospecting time by 40 percent to 50 percent of their current effort.1
2
Client and account onboarding
AI agents streamline KYC and AML, integrate data and personalize onboarding to boost compliance and reduce friction. Automation can accelerate client onboarding by 50 percent, possibly doubling yearly client growth.
AI agents streamline KYC and AML, integrate data and personalize onboarding to boost compliance and reduce friction. Automation can accelerate client onboarding by 50 percent, possibly doubling yearly client growth.
3
Financial planning and investment advice
Agentic AI builds holistic client profiles, tracks market trends and offers real-time, tailored recommendations to boost advisor efficiency and build client trust. Automating planning can reduce advisory costs by 25 percent to 35 percent.
Agentic AI builds holistic client profiles, tracks market trends and offers real-time, tailored recommendations to boost advisor efficiency and build client trust. Automating planning can reduce advisory costs by 25 percent to 35 percent.
4
Investment management and portfolio construction
AI agents automate portfolio design, rebalancing and tax optimization, enabling advisors to focus on strategic decisions while improving client outcomes. The automation of portfolio management processes can reduce operational costs by 40 percent to 50 percent by minimizing manual interventions.
AI agents automate portfolio design, rebalancing and tax optimization, enabling advisors to focus on strategic decisions while improving client outcomes. The automation of portfolio management processes can reduce operational costs by 40 percent to 50 percent by minimizing manual interventions.
5
Wealth operations and servicing
From error remediation to fee billing, agentic AI reduces manual intervention, accelerates processing and improves operational accuracy across the front, middle and back office.
From error remediation to fee billing, agentic AI reduces manual intervention, accelerates processing and improves operational accuracy across the front, middle and back office.
6
Client reporting and communications
AI agents generate timely, personalized reports and proactively communicate with clients to prevent issues — enhancing transparency and satisfaction. Stronger communication can raise client retention and potentially grow the client base by 10 percent to 20 percent.
AI agents generate timely, personalized reports and proactively communicate with clients to prevent issues — enhancing transparency and satisfaction. Stronger communication can raise client retention and potentially grow the client base by 10 percent to 20 percent.
7
Compliance and risk management
Agentic AI automates surveillance, policy updates and anomaly detection, helping firms stay ahead of regulatory changes and reduce risk exposure. By automating compliance monitoring and documentation tasks, firms can achieve cost savings of approximately 35 to 45 percent in compliance operations.
Agentic AI automates surveillance, policy updates and anomaly detection, helping firms stay ahead of regulatory changes and reduce risk exposure. By automating compliance monitoring and documentation tasks, firms can achieve cost savings of approximately 35 to 45 percent in compliance operations.
Real-world impact: A top 10 investment manager's success story
KPMG developed and deployed an Agentic AI assistant for a top 10 investment manager, analyzing advisor profiles and historical meeting notes to generate personalized meeting agendas. This solution:
- Reduced meeting preparation time by 50 percent.
- Saved 20,000 hours annually.
- Enabled advisors to focus on high-value tasks like client engagement and sales.
Steps to realizing the agentic wealth model
To unlock the full potential of agentic AI, firms should consider a strategic and measured approach. This includes:
1
Technology implementation
2
Comprehensive operational adjustments
3
Measuring, controlling, and governing AI performance
Agentic AI is no longer a future concept — it’s a competitive necessity. Download the paper to begin your journey toward smarter, faster and more resilient wealth management.
Dive into our thinking:
Boost performance with agentic AI solutions
Download PDFExplore our services
Reinvent your business with our Generative AI solutions
KPMG brings deep experience and ready-to-deploy solutions to help wealth managers accelerate their agentic AI journey. From front-office prospecting to back-office operations, our frameworks, tools and governance models are designed to reduce risk, improve efficiency and scale impact. We offer tailored support — from pilot programs to enterprise-wide deployment — ensuring your firm can confidently adopt agentic AI and unlock measurable value.
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Meet our team
Brian Dunham
Principal, Advisory, Strategy, KPMG US
Daisy Tung
Partner, Advisory, C&O Financial Services, KPMG US
James Penman
Director Advisory, Financial Services Solutions, KPMG US
Brian Dunham
Principal, Advisory, Strategy, KPMG US
Daisy Tung
Partner, Advisory, C&O Financial Services, KPMG US
James Penman
Director Advisory, Financial Services Solutions, KPMG US