On average, companies spend 5% to 15% of revenue on sales. That’s an enormous annual investment for which sales leaders are accountable to produce top-line revenue growth.
Getting the most from that investment is complicated by continuously evolving customer, competitive, and product dynamics – not to mention the burden placed on sellers by internal operational complexity.
Sales leaders are often challenged with adapting to changing business dynamics because of their focus on monthly, quarterly, and annual results. Complexities such as customer dynamics, geographic differences, and evolving segments and revenue models all contribute to this challenge. By focusing on key strategic initiatives, sales leaders can position their organization for growth and unlock greater revenue potential.
Redeploy sales spend across markets, customer segments, and offerings to increase sales for the same cost or less
Identify and implement improvements in operating model and underlying capabilities to increase effectiveness and efficiency of the organization
Drive targeted interventions across seller recruiting, development, enablement, and motivation to increase performance
Driving revenue growth in an uncertain economy
Sales spend optimization is a critical component in your success
KPMG Customer Advisory can help. We understand how to align sales strategy with execution and can quickly identify opportunities to unlock revenue potential. We work closely with sales organizations to allocate precious sales coverage across channels and customer segments to optimize capacity, streamline sales processes to accelerate deal velocity, simplify seller experiences to increase productivity, drive adoption of tools to get the most out of technology investments, and align territories, quotas and incentives to improve seller performance. Perhaps most importantly, we know how to drive change to get desired results while keeping the revenue engine running.
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KPMG Customer Advisory specialists can help you improve the ROI on your sales investments. Our team can help you manage winning sales strategies, processes, and talent with connected insights.