GenAI is reshaping work and the workforce

Redefining digital transformation as workforce transformation is paramount for long-term sustainable success. The majority of US technology executives (51 percent) said they had not seen increased performance or profitability from digital transformation investments over the past 24 months, according to a recent survey. By shifting to a human-experience approach and focusing on role-specific tasks, companies can harness the full potential of generative artificial intelligence (GenAI) by putting worker productivity, capacity, and experience at the forefront. Unlike traditional SaaS-based solutions, GenAI targets creative, analytical, and consultative tasks, requiring adaptation of the business operating model.

GenAI drives value for organizations by accelerating growth, boosting profitability, improving productivity, and enhancing experiences. Analyzing workforce data is key to identifying high-impact roles and activities for GenAI augmentation, allowing prioritization of deployments based on cost, volume, risk, brand, and culture.

Through work deconstruction, data analysis, and prioritization of augmentation areas, organizations will realize maximum impact and measurable success.

Adopting GenAI requires a thoughtful approach to reconstructing the work. It’s an exercise in addressing the white space created in the organization through operating model changes, organizational design, role re-engineering, continuous improvement, upskilling, employee engagement, and performance measurement.

Concentrating holistically on these components will help organizations capture the full value of their GenAI investments and optimize overall workforce engagement, including ways of working, as well as adjust roles for productivity and capacity, with more productive collaboration between humans and GenAI. The goal is a workforce that is well-equipped to thrive in a constantly evolving landscape. Investment in employee training and development, nurturing a culture of continuous learning, and implementing metrics to track GenAI impact will contribute to a sustainable workforce transformation.