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GenAI is reshaping work and the workforce

Learn how KPMG can help you transition from a technology-centric approach to a human-experience perspective in the age of GenAI.

Redefining digital transformation as workforce transformation

How GenAI is reshaping the workforce webcast
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Redefining digital transformation as workforce transformation is paramount for long-term sustainable success. The majority of US technology executives (51 percent) said they had not seen increased performance or profitability from digital transformation investments over the past 24 months, according to a recent survey. By shifting to a human-experience approach and focusing on role-specific tasks, companies can harness the full potential of generative artificial intelligence (GenAI) by putting worker productivity, capacity, and experience at the forefront. Unlike traditional SaaS-based solutions, GenAI targets creative, analytical, and consultative tasks, requiring adaptation of the business operating model.

Strategies for successful GenAI deployment for the workforce

In a recent webcast, A human-centric approach to Generative AI adoption, a panel of KPMG Human Capital and Workforce Transformation specialists highlighted the implications of GenAI for workforce transformation and strategies for effectively deploying GenAI.

Realize value through a human-experience approach

Identify workforce opportunity

Augment workforce experience

Reshape the workforce operating model

Realize value through a human-experience approach

The emergence of GenAI signals a significant milestone in digital transformation, ushering in a shift in the workplace from a technology-only focus to a human-experience perspective. Key considerations for making this shift follow:

1

Focus on worker productivity, capacity, and experience to drive synergies 

GenAI's true value emerges from the cumulative small impacts on the workforce. Emphasizing productivity, capacity, and experience drives enhanced worker and customer experiences, accelerated product delivery, and improved brand positioning. 

2

Define “use cases” according to the tasks that knowledge workers perform

Implementing GenAI requires broad deconstruction of jobs to identify key tasks, activities, and skills. Using GenAI-driven solutions to expedite this Integrating GenAI solutions into the workflow helps identify high-value roles and priorities, ensuring successful adoption and role efficiencies.

3

Take a structured approach to address role-specific adoption and data requirements

A structured approach to role-specific adoption and data needs enables organizations to analyze the workforce and identify tasks and data with high GenAI-augmentation potential. 

4

Recognize that value is driven by redefining workers’ roles, changing behaviors, and reimagining the operating model

Productivity and capacity gains from GenAI deployments enable new ways of working, productivity expectations, and organizational structures — all of which demand collaboration between human and GenAI talent. Therefore, intentional reshaping of the workforce is essential for organizations to realize significant value. 

Identify workforce opportunity

GenAI drives value for organizations by accelerating growth, boosting profitability, improving productivity, and enhancing experiences. Analyzing workforce data is key to identifying high-impact roles and activities for GenAI augmentation, allowing prioritization of deployments based on cost, volume, risk, brand, and culture.

Through work deconstruction, data analysis, and prioritization of augmentation areas, organizations will realize maximum impact and measurable success.

Augment workforce experience

Adapting to AI-driven tools involves role redesign, redefined responsibilities, a supportive organizational culture, and a long-term investment strategy for lasting success. 

Specifically, companies are encouraged to:

  • Adopt an experience-based approach to designing optimized augmentation of work with GenAI, embedding solutions into the workflow.
  • Establish clear and quantifiable measures, metrics, and KPIs for prioritized activities and tasks being augmented.
  • Leverage a role-based, human-centric adoption and upskilling/reskilling strategy based on individual role impacts, activity-based use cases, and an enhanced employee value proposition

Reshape the workforce operating model

Adopting GenAI requires a thoughtful approach to reconstructing the work. It’s an exercise in addressing the white space created in the organization through operating model changes, organizational design, role re-engineering, continuous improvement, upskilling, employee engagement, and performance measurement.

Concentrating holistically on these components will help organizations capture the full value of their GenAI investments and optimize overall workforce engagement, including ways of working, as well as adjust roles for productivity and capacity, with more productive collaboration between humans and GenAI. The goal is a workforce that is well-equipped to thrive in a constantly evolving landscape. Investment in employee training and development, nurturing a culture of continuous learning, and implementing metrics to track GenAI impact will contribute to a sustainable workforce transformation.

Unlock organizational and business value with GenAI

Embracing the potential of GenAI requires a paradigm shift toward workforce transformation, prioritizing human-experience and strategic implementation over solely technology-driven efforts. This symbiotic collaboration between human and machine capabilities fuels efficiency, innovation, and value creation. By reshaping the workforce landscape and fostering a capacity and productivity value mindset, organizations can empower knowledge workers, enabling them to thrive in intelligently collaborative environments. Redefining digital transformation as workforce transformation supports a human experience-led approach that is designed to deliver tangible business value and pave the way for long-term success.

Getting started

Our approach

We recognize that workforce transformation powered by GenAI requires a unique philosophy and approach. Our specialists are well-equipped to help you embrace and harness this fascinating technology effectively and accelerate time-to-value in a trustworthy manner. Our support model encompasses strategy, design, implementation, and ongoing operations, ensuring a smooth and efficient transformation for businesses striving to achieve their goals in today's fast-paced digital landscape.

Rapid analysis and roadmap

We will help you clarify the value and workforce impacts of adopting GenAI by identifying where you can unlock value in the organization through productivity and capacity gains and developing a customized roadmap tailored to your organization's needs.

Maturity and adoption review

Our team can help evaluate the status of your organization’s GenAI journey, both from top-down and bottom-up perspectives. By assessing your current maturity level, we can help optimize your path forward ensuring a transition to a digitally augmented workforce.

Collaboration jam sessions

We will tailor our insights to your industry and peer group and then calibrate them for your organization. These interactive sessions encourage the exchange of ideas, experiences, and best practices, helping you to better understand the opportunities and challenges of GenAI.

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Insight
Webcast Replay Webcast Upcoming Listen Now

Generative AI for the Workforce

Find out why businesses should not treat this transformation as merely a technology upgrade

Read more
Insight
Webcast Replay Webcast Upcoming Listen Now

Deconstruct your workforce to make the most of your organization

Adopt agile workforce models, optimize roles, prioritize coaching, and emphasize upskilling for enhanced innovation.

Read more
Insight
Webcast Replay Webcast Upcoming Listen Now

HR holds the keys to creating value from generative AI

Only workforce transformation can deliver the technology’s true operational benefits

Read more

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How KPMG Human Capital Advisory Services can help

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Human Capital Advisory
Drive tangible work outcomes through bold thinking.
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KPMG Human Capital Advisory Services can provide your organization with innovative, cohesive people solutions and insights and drive accelerated, sustainable business performance. Harness our expertise with enterprise organization transformation, innovative talent strategies, HR, payroll, learning function optimization and implementation of all enabling technologies to develop a future-ready workforce that fuels growth and success for your organization. Embrace the future with KPMG Human Capital Advisory and experience a more innovative approach to building an agile, future-ready organization.

Meet the team

KPMG Human Capital Advisory Services provides innovative, multi-faceted people solutions to help organizations navigate the challenges they face today. Work with us to ensure your workforce is future ready.

Image of John Doel
John Doel
Principal, Human Capital Advisory, KPMG US
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Danny Seto
Managing Director, Human Capital Advisory, KPMG US
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Image of John Doel
John Doel
Principal, Human Capital Advisory, KPMG US
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Image of Danny Seto
Danny Seto
Managing Director, Human Capital Advisory, KPMG US
Read bio

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