Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

GenAI enabled workforce with Microsoft Copilot for Microsoft 365

GenAI Enabled Workforce with Microsoft Copilot for Microsoft 365

Generative AI (GenAI) is revolutionizing the way work is done by augmenting human capabilities and unlocking hidden workforce potential. By focusing on task-level augmentation, GenAI empowers employees to be more productive, innovative, and strategic in their roles.

This webcast discussed how Microsoft Copilot for Microsoft 365 can help enable the workforce—and how organizations can start today.

Panelists discussed the following topics:

GenAI impact on work and the workforce

Aligning Copilot for Microsoft 365 to different functions

Reshaping the workforce—one phase at a time

Empowering the Workforce

GenAI impact on work and the workforce

Unlike previous technology transformations that focused on end-to-end processes, GenAI is transforming hundreds and thousands of individual tasks. Embracing AI as a driving force for organizational change requires significant adjustments in mindset and behavior from employees.

This shift requires organizations to approach GenAI transformations differently. Culture, collaboration, and the personal growth of the workforce have a greater role to play.

KPMG Workforce AI provides a human-centered approach to realizing value from GenAI investments. By deconstructing job profiles into specific tasks and analyzing their potential for AI augmentation, organizations can identify the areas where GenAI can have the most significant impact. This data-driven assessment helps organizations make informed decisions about where to invest in GenAI technologies and how to prioritize their implementation.

Aligning Copilot for Microsoft 365 to different functions

Microsoft introduced Copilot for Microsoft 365 to provide AI capabilities across its Office products. The AI assistant and its natural language chat interface lets users search for specific information, generate text such as emails, and create summaries to be used across the Microsoft Office suite. 

When it comes to software development, there is a powerful use case for Copilot for Microsoft 365. GitHub Copilot is supported across on-prem environments and all cloud platforms. The solution is aimed at dramatically reducing development and testing cycles in engineering teams. There are four key areas for significant productivity gains—analysis, coding, testing and documentation.

Recently introduced role-specific Copilots are designed for different functions.

Microsoft Copilot for Sales: The tool assists sellers by providing AI-driven insights within their customer relationship management (CRM), helping with meeting preparation, RFP responses, customer research, and CRM data entry. This enables sales teams to focus on building relationships and closing deals, rather than spending time on administrative tasks.

Microsoft Copilot for Service: The AI assistant extends contact center capabilities, allowing agents to quickly find answers and draft knowledge articles from case interactions. This leads to faster resolution times and improved customer satisfaction.

Microsoft Copilot in Marketing and Customer Insights: The AI assistant empowers marketers to use natural language instead of writing queries for customer segmentation and campaign targeting, enabling them to create more personalized and effective marketing strategies.

Microsoft Copilot for Finance: Copilot automates workflows, provides recommendations, and enables data reconciliation, reducing manual effort. By integrating with and extending existing Microsoft 365 Copilot capabilities, these function-specific Copilots provide a range of services that create a cohesive user experience and allow employees to focus on higher-value work.

Reshaping the workforce—one phase at a time

By taking a holistic approach to workforce transformation, organizations can unlock the full potential of GenAI to drive business value, enhance employee experiences, and create a more productive, innovative, and empowered workforce. 

The KPMG Workforce AI approach consists of three phases: identifying workforce opportunities, augmenting the workforce, and reshaping the workforce. 

In the first phase, KPMG analyzes an organization’s job profiles to pinpoint the tasks with the highest potential for AI augmentation. This data-driven assessment provides a directional starting point for the organization so they know where to target their GenAI investments.

The second phase involves augmenting the workforce by deploying AI technologies and focusing on skills, capabilities, and adoption at the task level. Organizations leverage nudges and activation plans to drive utilization and ensure that employees are feeling empowered with the new tools and processes.

The third phase is where organizations actualize the value of GenAI by optimizing talent strategies, organizational design, and business processes. By capturing capacity gains, organizations can fund new business strategies or enhance employee experiences. This phase is crucial for realizing the full potential of GenAI investments and driving long-term business value.

One key aspect throughout Workforce AI is measuring the impact of GenAI on business outcomes and employee experiences. Organizations must establish clear metrics and KPIs to track the success of their GenAI implementations and identify areas for improvement. This may involve conducting surveys and focus groups to gather employee feedback, as well as analyzing data on productivity, quality, and customer satisfaction. 

By regularly measuring and reporting on the impact of GenAI, organizations can demonstrate the value of their investments and make data-driven decisions about future initiatives.

Empowering the workforce with AI

To successfully implement GenAI, organizations must focus on adoption and learning.

Throughout the process, creating an AI-friendly culture and driving adoption through upskilling and change management initiatives will be critical for successful implementation. Organizations should invest in training and support to help employees understand how to use GenAI tools effectively and ethically.

As organizations navigate this transformative journey, partnering with experienced providers like KPMG and Microsoft can help them unlock the workforce of the future—one that is more productive, innovative, and empowered to drive business value. Together, expertise, experience and resources can help organizations accelerate their GenAI adoption and avoid common pitfalls.

Augmenting human capabilities

By assessing the impact of GenAI on work and the workforce, understanding the role of Copilot for Microsoft 365 in different functions, reshaping the workforce in phases, and creating a roadmap for implementation with the right guardrails, organizations can successfully harness the power of GenAI to drive business value.

Explore more

Subscribe to Human Capital Real Insights: Delivering in today's world of work

Subscribe to Human Capital Real Insights for access to research, analysis, and events to help you gain strategic insight and position your enterprise for a competitive advantage.

Thank you

You are now subscribed to HR Real Insights. You will receive a confirmation email in your inbox.

You can now download Human Capital Newsletter Volume 35.

Download PDF

Subscribe to Human Capital Real Insights

Discover Human Capital Real Insights, a program featuring executive insights on current issues and trends—from digital labor and transformation strategies to trends in cloud and data & analytics.

Become a program member now

Complete the subscription form below to receive our latest research and analysis delivered to your inbox.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline