2023 KPMG US Industrial Manufacturing Sector Insights Report
Industrial manufacturers are eager to better understand their customers, convert prospects to buyers, and boost the lifetime value of their customers
Meticulously Ambitious
In May and June 2023, KPMG surveyed 400 US-based executive-level technology leaders across 8 industry sectors with annual revenue above $100 million. The 2023 KPMG US Technology Survey Report explored technology leader views on emerging technology goals, adoption, scale, roadmaps and outcomes. This industrial manufacturing industry report highlights the most significant differences in the survey findings for the technology leaders in the consumer and retail sector relative to all sectors represented in the survey.
Dive into our thinking
2023 KPMG US Industrial Manufacturing Sector Insights Report
Download PDFKey findings
Industrial manufacturers are eager to better understand their customers, increase the life and penetration of those customers, and convert prospects to buyers, and are counting on technology to help them achieve those goals. Like their counterparts in other sectors, they say the digital technologies that will be most important to realizing their ambitions over the next three years are artificial intelligence/machine learning, robotics/automation, and virtual reality/augmented reality.
Our findings suggest that industrial manufacturers know where they want to go and how they want to get there. But the survey also shows that shortcomings in deploying those technologies are holding some back.
- 44% of IM executives indicate “customer feedback” as a top-three driver of digital transformation at their organization.
- Industrial manufacturing is the only sector where executives cite transparency around ESG issues as the customer/user expectation most influencing strategic priorities within their digital transformation projects. (63 percent versus 45 percent of all executives.
- 17 percent of industrial manufacturers—versus only 8 percent of all organizations represented in the survey—have no dedicated processes in place to ensure that employees can get the data they need to do their jobs.
- Just over half (56 percent) have a fully integrated, influential, or cohesive approach to dealing with data silos, versus 67 percent of all organizations.
KPMG has identified five actions industrial manufacturers can begin taking right now to accelerate their digital transformation agenda and keep it on track.
2023 KPMG US Technology Survey Report
Manufacturers need to adopt a customer-centric mindset and rethink how they plan to grow their business.
Martin Kaestner
Principal, Advisory, KPMG in the US
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