- Alex Tolmasoff, Director, KPMG Sales Transformation and HCLS Lead
In our first blog in this series, we talked about the six market trends and challenges health IT companies face that are hampering profitable revenue growth and optimized commercial ROI.
Looking inside health IT organizations, current state commercial models (e.g., sales, marketing, service) also have their share of growth blockers. Here are the top four issues that could impact your results and cause you to lose revenue or fail to capitalize on opportunities:
It’s time for a transformation to a new commercial model and approach. Your selling model should be structured to help you go to market across customer segments and the most up-to-date digitally enabled ways of selling and servicing customers. Your talent strategy, training, goal setting, and incentives should be continuously dialed into to your growth drivers and market-driven insights.
See the next blog in our series on how you can refresh your model.
KPMG can help you improve the ROI on your sales investments. We can help with your winning sales strategies, processes, and talent with connected insights.
Blog series: How healthcare payer sales models impact revenue growthRead More