Enhancing digital trust in the consumer and retail sector

Customers increasingly prefer businesses that offer a high-quality digital experience. This often means an experience that is not only personalized, but also secure. At the same time, customers need to feel confident about how brands handle their data. Digital trust makes customers feel valued and defines their relationship with the brand.

Secure digital capabilities lie at the foundation of deep engaging customer relationships and CISOs play a critical role in shaping them. Security as a core goal not only is essential to the organization broadly speaking, but also adds value when it comes to pursuing the firm’s short- and long-term business objectives.

In a new report, we explore:

• What digital trust means for customers and how CISOs can play a role in helping to build trust as a competitive advantage
• How CISOs can take a targeted approach to security that improves user experience and drives the right behaviors
• Ensuring customer and proprietary data are secure and how to be responsive to customer needs in a zero-trust environment
• How external partnerships can drive success and how to keep security top-of-mind in hyperconnected ecosystems.