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Cyber trust insights 2022

Building trust through cybersecurity and privacy

How KPMG can help: Cyber Security Services

Back to KPMG Cyber Security Services page

To today’s businesses, trust is everything. In an uncertain, constantly shifting environment, customers, employees and investors look for organizations they can depend on. But building and protecting that sense of trust requires many parts of the organization to work together to deliver a consistent unified vision.

Now that we live in a digitized world, every part of the business depends on fairness, integrity and transparency in the way information is collected and processed. Systems should be resilient, dependable and able to respond quickly in the face of disruption. Whether you are a customer or client who wants to feel safe when transacting with the organization, or part of the broader ecosystem of partners, investors, regulators and society surrounding every organization—digital trust matters.

Cybersecurity and privacy have a key role to play in building and maintaining that trust. Businesses are ramping up data collection, expanding the use of artificial intelligence (AI) and machine learning (ML) technologies and embracing the environmental, social and governance (ESG) agenda, all while facing increasingly exacting regulatory standards.

In this latest research—Cyber trust insights 2022—KPMG International surveyed 1,881 executives and held a series of discussions with corporate leaders and professionals from across the world to explore the extent to which the C-suite recognizes this, how they are meeting the challenge, and what they need to do next. It also explores the key role chief information security officers (CISOs) can play in helping them and identifies five crucial steps to help build trust through cybersecurity and privacy.

Watch KPMG Cyber Trust Insights 2022 video

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KPMG Cyber trust insights 2022

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Five crucial steps to help build trust through cybersecurity and privacy


Treat cyber as a golden thread
Weave cybersecurity and privacy into the business processes, governance and culture of the organization – making it integral to business rather than a compliance-driven overhead.


Build internal alliances to drive trust
Work with colleagues such as the chief data officer and the chief privacy officer to help establish, embed and sustain digital trust.


Reimagine the CISO role
Embrace the broader agenda and recognize the ability to make wide ranging contributions in areas ranging from ESG to the ethics of AI.


Secure leadership support for investment in trust.
CISOs who win the support of the C-suite and the board are likely to find it easier to help drive the trust agenda. This means transforming the CISO from a narrow technical role to a strategic enabler within the organization.


Reach out to the ecosystem.
Identify key partners within the organization’s ecosystem and collaborate closely with them to help improve trust and resilience.

Perspectives from KPMG leaders

Digital Trust

Digital Trust

Akhilesh Tuteja, Global Cyber Security Leader, KPMG International, shares insights on digital trust and the CISO’s role in helping to build that trust.

Watch Digital Trust video

Ethical Trust

Ethical Trust

Matt O’Keefe, ASPAC Cyber Security Leader, KPMG Australia, explores the CISO’s approach to safeguarding data and the need to go above and beyond regulation.

Watch Ethical Data video

Right Response

Right Response

Kyle Kappel, US Cyber Security Leader, KPMG in the US, examines how the CISO can navigate the big questions coming from the board.

Watch Right Response video

Trusted Communities

Trusted Communities

Jonathan Dambrot, Third Party Security Leader, KPMG in the US, shares insights on the power of collaboration and partnerships to build trust.

Watch Trusted Communities video

Explore more

Meet our team

Image of Kyle Kappel
Kyle Kappel
Cyber Security Leader, KPMG US
Image of Prasad Jayaraman
Prasad Jayaraman
Principal, Cyber Security, KPMG US

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