KPMG AI Masterclass: Artificial Intelligence “under control”

Learn about the risks of AI and what you need to develop a trustworthy AI.

As Artificial Intelligence (AI) continues to permeate every facet of our lives, its adoption by businesses across sectors is accelerating at an unprecedented pace. While AI promises to drive innovation and growth, it also brings many challenges that must be navigated carefully. Ensuring that our AI solutions are trustworthy, accurate, and unbiased is not just a necessity, but a responsibility that we all share.

In this rapidly evolving landscape, having a robust framework to control AI is of vital importance. It is no longer sufficient to merely implement AI; we must also ensure that it is "under control". This means continuously monitoring and managing our AI systems to ensure they align with our ethical standardslegal requirements, and organizational goals. It means being proactive in identifying and mitigating risks, and being transparent in our AI practices.

"AI under Control" is a comprehensive approach to integrating responsible AI practices into your organization's AI strategy. We will guide you and your team through the process of developing and implementing an AI control framework, helping you ensure that your AI systems are not just powerful, but also responsible and trustworthy.

Mark Meuldijk

Partner, Data & AI

KPMG Switzerland

Mattia Ferrini

Director, Artificial Intelligence

KPMG Switzerland

Content of the Masterclass

Our session will cover a full array of AI topics to give you a good insight into the matter as well as equip you and your team with necessary information and methodologies to tackle AI challenges. What we will be discussing in detail:

Introduction to AI: What is AI and how is it transforming the (business) world around us?

"AI under control" Methodology: How can we ensure that AI is implemented reliably, responsibly, in compliance and effectively? This section includes:

  • Risks: What are the possible risks when working with AI and how can they be mitigated?
  • Framework: What framework can be used to review AI and guide the implementation of AI in an organization?
  • Approach: What approach should be taken when reviewing or implementing AI to ensure it aligns with the organization's goals and values?
  • Skills: What skills are necessary for effective audit, management, and controlling AI?

Client Cases: How have other organizations successfully implemented "AI under control"? What lessons can we learn from their experiences?

Interactive Session: How can you apply the "AI under control" methodology to your AI solution? In this interactive session, you will have the opportunity to apply what you've learned to your own organization's AI systems.

Your benefit and what to expect

  • Applying AI: Learn about what AI is and how it applies to your company/department.
  • Risk Management Insights: Get insights on how to manage possible risks of AI, ensuring a safe and responsible implementation.
  • Building Trust: Learn how to build trust in your AI systems, fostering stakeholder and end-user confidence. Gain the knowledge and skills you need to effectively manage AI in your organization.
  • AI in practice: Start to develop a practical approach for auditing/reviewing AI and/or develop AI in a control manner.
  • Interaction with AI: Experience an interactive and practical working session with your team.


Welcome and Introduction09:00 - 09:15
AI Fundamentals09:15 - 10:00
AI - Control Methodology ​& Cases10:00 - 11:00
Unpacking the reality of AI in your organization11:15 - 12:00
Takeaways and next steps12:00 - 12:15
Networking lunch12:15 - 13:00

The proposed agenda can be tailored to your specific needs.

Sign up with your team

In your customized masterclass, we will analyze how AI applies to you, how you can manage the risks and develop a practical approach to keep AI under control. 

Frequently asked questions

  1. Who will benefit from the masterclass the most?

    Business and technology managers, risk and compliance professionals, internal auditors, and anyone interested in trusted AI development and management.

  2. Who will guide the session?

    The session will be supported by multiple KPMG practices and thought leaders, and guided by our Design Thinking and Digital Innovation experts.

  3. What is the set-up of the session?

    The masterclass, including (net)working lunch, will be tailored to your specific level and needs and will take place in our state-of-the-art KPMG Insights Center in Zurich.

  4. How long will the session be and where will it take place?

    The session will take about 4 hours and will be held in our Zurich offices.

What’s next? Our team can support you in dealing with AI and get the best out of it.

Stay tuned with technological development.

Meet our experts

Mark Meuldijk

Partner, Data & AI

KPMG Switzerland

Mattia Ferrini

Director, Artificial Intelligence

KPMG Switzerland