Manoj Pardasani

Manoj is amongst India's most sought after and leading transfer pricing professionals with over 26 years of rich transfer pricing & international tax experience. Manoj serves clients in a wide range of industries including consumer goods, automotive, engineering & construction, industrial goods, media, etc. He is considered a thought leader and is credited with several firsts and unique projects in the Indian TP landscape having concluded a large number APAs, including:

• first ever bilateral APAs with UK;
• first ever APAs and MAPs on Group Cost Allocations;
• first ever APAs on Marketing Intangible / AMP (advertisement, marketing and promotion) controversy;
• first ever APA integrating Customs Valuation with Transfer Pricing;
• largest Indian APA comprising 18 unique transactions in diverse business activities.

Manoj is also credited with successfully resolving several complex Transfer Pricing controversies at Tax Tribunal.

Manoj has been instrumental in reviewing the “Guidance Note on Transfer Pricing” issued by the Institute of Chartered Accountants of India and had also authored the chapter on “Transfer Pricing” in “Aspects of International Taxation – A Study” published by the Institute of Chartered Accountants of India. He regularly speaks at conferences and seminars, and authors on a range of Transfer Pricing and International Tax matters.