Rebecca Haverson

Rebecca is a Director with KPMG Ignition and Head of Strategic Intelligence for business and operating model innovation. Rebecca also leads the design and delivery of sustainability offerings at Ignition, helping clients and KPMG leadership understand signals of change, build trust with their stakeholders, and navigate transformation. In her role, she oversees the development of client insights, new Ignition offerings, client relationship management, and the design and delivery of client experiences – working at the intersection of innovation and impact. In 2021, she was one of 24 employees selected for the National Chairman’s Award for High Performance, KPMG’s highest employee honor.

Rebecca brings over ten years of experience managing data-driven global strategy, innovation, and sustainability projects in the private and public sectors. While pursuing her MBA at NYU Stern, Rebecca worked at JP Morgan Chase in customer experience strategy, as a consultant for Cisco on circular economy business models, and for UN Habitat on equitable urban development. Prior to joining KPMG, Rebecca led program operations and marketing strategy for a number of social impact organizations in international development and education. In her free time, she serves on the Board of Directors for The Yard, a nonprofit artist residency center in Martha's Vineyard. She is a Fulbright Scholar, a trained dancer, and a Baltimore-native.

Relevant Professional and Industry Experience​

Rebecca has experience across Financial Services, Consumer & Retail, Government, Industrial Manufacturing, Energy, Sustainability, and Risk. Key clients:

• Federal: Led future state vision and roadmap design for a supply chain risk solution for federal clients, including stakeholder interviews, business case development, solution design, persona creation, and go-to-market strategy supported by proprietary research.
• Insurance: Developed global market analysis of a growing product segment for Life & Accident carriers. Recommended target operating model and customer segmentation strategy, informed by a customer survey and analysis, persona development, competitive intelligence, and global trends analysis.
• Financial Services: Advised a wealth management firm on client and employee experience innovation within the value chain, focusing on emerging technologies and the competitive landscape to inform a technology and partnership strategy for increasing employee productivity.Insurance: Developed global market analysis of a growing product segment for Life & Accident carriers. Recommended target operating model and customer segmentation strategy, informed by a customer survey and analysis, persona development, competitive intelligence, and global trends analysis.​
• Risk & Trust: Led research on organizational trust for internal firm leadership. Leveraged strategic intelligence, competitive benchmarking, and design thinking to develop a point of view on how trust can be incorporated into an integrated risk management strategy for today’s top firms.
• Sustainability: Delivered strategic visioning and a materiality assessment for a CPG client. Designed and implemented end-to-end stakeholder engagement experience, from interviews, working sessions, research and benchmarking, and recommendations for priority topics to inform future strategy.
• Social Impact: Oversaw the development of a revised strategy for a major US foundation, including a new vision, mission, and focus areas. Led research to inform future visioning, design of sessions with executive leadership and the Board of Directors, and creation of deliverable for leadership approval.