Accelerate growth and innovation with a fresh approach to choosing, managing, and measuring strategic ecosystem partners.
In an increasingly competitive and dynamic business environment, organizations are recognizing the critical role that strategic partnerships play in driving transformation, growth, and innovation. However, many companies struggle to effectively leverage these alliances, often relying on ad hoc accidental partnerships that ultimately fail to deliver the desired results. The partners in your ecosystem should be chosen for their ability to help your organization realize more innovative products and services, faster time to market, and expanded customer reach.
Based on a primary research survey of 258 senior leaders at large organizations, our recent thought leadership outlines the benefits of shifting to an intentional, outcome-oriented approach to unlock the full potential of partnerships in accelerating progress, enhancing capabilities, and creating sustainable value.
Defining partner and partner ecosystem
A partner is any third party that an organization uses to enable or advance strategic and operational objectives, initiatives, and programs.
A partner ecosystem is a dynamic network of interconnected companies that collaborate for mutual benefit and—if designed and managed well—deliver more value than any one component could alone.
Most respondents to our survey believe their ecosystems can help increase revenue and profitability.
83% plan to expand their partner network in the next 1-3 years
Nearly half are exploring new types of alliances to promote innovation and spur growth
Nearly half are focused on partners that can co-create new and improved offerings
Historically, technology partners dominated partner ecosystems as companies sought to accelerate digital transformation. However, the most successful companies will expand that purview to include AI-centric, cross-sector, and managed services partners.
80% plan to look beyond their industry for the right partners
43% want to work with incubators and accelerators to test emerging technologies
54% are prioritizing generative AI ahead of cloud and SaaS technology partnerships
It is critical to establish a mutually beneficial management and incentive structure for your partner ecosystem.
Only 36% consistently measure partner performance
Only 38% expect ecosystems to align to enterprise strategies
71% have trouble aligning partners on goals
It is critical to follow certain guidelines to create partnership ecosystems that support longer-term business goals. For example:
We work closely with companies to help identify partners, develop ecosystem strategies, manage and measure partner success effectively, evaluate data sharing methods, and maximize the value of partner-focused budget allocations.
Download our full whitepaper to learn how the right partner ecosystem can help supercharge your transformation and growth agenda, while allowing a rapid and precise response to changing market demands.
Accelerate growth and innovation with the right partner ecosystem
Organizations are embracing intentional partner ecosystems as the key to unlocking transformation, growth, and competitive advantage in today's dynamic business landscape.
Download the whitepaper
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Intentional Collaboration: Building Partner Ecosystems for Future Growth
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Navigating the complex transformation agenda
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