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2024 Chief Tax Officer Outlook

The fifth annual CTO survey examines the challenges and opportunities facing tax functions today and tomorrow.

Tax meets tech to meet tomorrow

The 2024 KPMG Chief Tax Officer Outlook Study—reflecting findings of our survey of 300 CTOs—shows the vital need for tax functions that are strategic, collaborative, agile, resilient, and spotlights the transformations underway to deal with the current and next waves of disruption.

Technology enablement is high on the agenda. Advanced tools for digesting data, making calculations, generating intelligence, and automating compliance are essential for tax to deal a compliance and reporting burden that continues to escalate, driven by multiple factors including new global tax rules, a push toward greater tax transparency, and evolving geopolitical and macroeconomic risks. At the same time, tax leaders must address the widespread effects of technology deployment on talent and operating models.

This report shares a research-driven outlook on key challenges, opportunities, and priorities of enterprise tax functions in the years ahead.

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Staying ahead of ever-evolving legislative and regulatory changes will be a key challenge for tax leaders as we move through 2024 and 2025. We anticipate continued complexity, particularly as it relates to the implementation of Pillar Two, which is creating a significant amount of work for organizations.

Rema Serafi

Vice Chair — Tax, KPMG LLP

Top tax risks to growth

From ESG to M&A, tax helps guide and progress strategic change. 

Tax departments continue to move from cost-center to value-creator, contributing to decisions around core enterprise issues. One focus will be managing tax affairs responsibly, an important one given that ESG ranks as a top tax risk. Another will be tax planning strategies to help drive enterprise growth.

Survey methodology


In Fall 2023, KPMG surveyed 300 Chief Tax Officers (CTOs) at large public and private U.S. companies across 22 industries about how they are leading their organizations’ tax function through a period of vast change. Ninety percent of CTOs came from companies with revenue of $2 billion or more. Respondents represented all major industries.

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Chief Tax Officer (CTO) Insights is designed to highlight top-of-mind issues for tax executives and ways CTOs are addressing these opportunities and challenges. Each edition covers critical information CTOs can leverage to further their organization's tax function.

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Meet our team

Image of Rema Serafi
Rema Serafi
Vice Chair - Tax, KPMG US
Image of Kevin Jackson
Kevin Jackson
National Managing Partner - Tax, KPMG US

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