The fifth annual CTO survey examines the challenges and opportunities facing tax functions today and tomorrow.
Technology enablement is high on the agenda. Advanced tools for digesting data, making calculations, generating intelligence, and automating compliance are essential for tax to deal with a compliance and reporting burden that continues to escalate, driven by multiple factors including new global tax rules, a push toward greater tax transparency, and evolving geopolitical and macroeconomic risks. At the same time, tax leaders must address the widespread effects of technology deployment on talent and operating models.
This report shares a research-driven outlook on key challenges, opportunities, and priorities of enterprise tax functions in the years ahead.
Read the 2024 CTO Outlook Study
Download PDFIndustry Perspectives: 2024 Chief Tax Officer Outlook Study
Staying ahead of ever-evolving legislative and regulatory changes will be a key challenge for tax leaders as we move through 2024 and 2025. We anticipate continued complexity, particularly as it relates to the implementation of Pillar Two, which is creating a significant amount of work for organizations.
Rema Serafi
Vice Chair — Tax, KPMG LLP
From ESG to M&A, tax helps guide and progress strategic change.
Tax departments continue to move from cost-center to value-creator, contributing to decisions around core enterprise issues. One focus will be managing tax affairs responsibly, an important one given that ESG ranks as a top tax risk. Another will be tax planning strategies to help drive enterprise growth.
In Fall 2023, KPMG surveyed 300 Chief Tax Officers (CTOs) at large public and private U.S. companies across 22 industries about how they are leading their organizations’ tax function through a period of vast change. Ninety percent of CTOs came from companies with revenue of $2 billion or more. Respondents represented all major industries.
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Chief Tax Officer Insights
Chief Tax Officer (CTO) Insights is designed to highlight top-of-mind issues for tax executives and ways CTOs are addressing these opportunities and challenges. Each edition covers critical information CTOs can leverage to further their organization's tax function.
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Harnessing the power of GenAI to transform tax
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Be ready for disruption - tax insights
Tax insights and analysis to help organizations respond with speed and confidence
