KPMG generative AI survey report: Financial services

To understand their perspectives on generative artificial intelligence (AI), KPMG conducted two surveys of US executives across industries: the first in March, 2023 and a follow-up in June, 2023. The survey report sheds light on emerging trends in the use of generative AI in business, including both the opportunities and threats these executives believe generative AI has created.

In this report, The generative AI advantage in financial services, we look specifically at the financial services sector. It examines the expectations financial services executives have for this revolutionary technology and the impact it is having on their industry, both the opportunities and the obstacles that are unique to it. It includes insights about emerging use cases, including the challenges posed by “AI-native” fintech firms that are already charging ahead, as well as practical tips about how you can get started with generative AI.

An exclusive KPMG survey shows how financial services leaders are approaching this transformative technology.

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