Navigating opportunities in NFTs

The non-fungible token (NFT) market has entered mainstream media, and with reports of seemingly stratospheric sales across the media landscape, industry leaders are considering how to capitalize on this dynamic opportunity.

Media companies are well-positioned to take advantage of this disruptive technology, but they need a defined NFT strategy.

Some benefits of a successful NFT strategy include:

• New monetization options for existing IP
• A massively growing market for new content, IP, and brand stories
• New forms of customer engagement and community building
• Stronger incentives for super fan participation
• The opportunity to improve brand perception and enhance customer engagement in an emerging space

In this paper, we present a set of frameworks and considerations to help structure your thinking around NFTs and outline how your organization can enter the space in a way that aligns with strategic goals and operational capabilities.