Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

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Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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Maximize value from marketing spend

The case for advancing marketing plan and spend competencies

Managing marketing investments has become both more difficult and more vital. Whether it is formulating strategy, budgeting, procuring, managing or measuring spend, each has a significant impact on a company’s top and bottom-line performance.

We believe the future belongs to firms that effectively manage and measure marketing spend with real-time visibility across operations. Marketing spend management is a strategic capability which will differentiate marketing winners from losers. Those that fail to build a strong plan and spend competency, unfortunately see negative impacts on marketing as well as enterprise performance.

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Maximizing value from marketing spend

Read our ebook to learn how you can manage talent, money and time effectively by running your marketing department the way great CEOs run their businesses.

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Marketing’s solution to inflation: Account for every dollar

Three ways CMOs can transform their approach to spend

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Meet our team

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Scott Lieberman
Principal, US Customer Advisory & Financial Services Lead, KPMG US

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