Capitalizing on the convergence of sports, media, and gaming

Betting on sports is on the rise, driven by broader legalization of gaming, a growing acceptance of sports wagering of all types, and the conveniences afforded by online and mobile sports betting apps. This perfect storm is creating massive opportunities for gaming companies, sports leagues and teams, and media firms.

This fast-growing market offers big benefits to multiple industry sectors: Gaming companies gain access to valuable new customers; sports teams gain new revenue-producing licensing and media-rights opportunities and ways to engage with fans more regularly; and media companies can retain and increase viewer interest, driving increased advertising revenue and an array of new content opportunities.

To fully realize these benefits, the players will need to move both rapidly and strategically to create a well-executed sports-betting ecosystem through deals and partnerships to share technology, data, and brand resources.