"Where would we be without technology? This fusion of science and creativity is a catalyst for business innovation, and the only limit is our imagination.

Technology is a passion nearing an obsession for me. I am captivated by the pace at which new developments arise, hooked on discovering the almost unlimited possibilities that are opening to us as a society and as businesses. I find myself wondering, however, which technologies will really make a lasting impact and how emerging technologies can add real value to companies.

This is the purpose of our Clarity – to explore the implications of emerging technologies for businesses in Switzerland. Automation, 5G, web 3.0 and the Metaverse, blockchain, data analytics, and the Cloud: What is their purpose, how will they develop in the next few years, and how can their potential be realized? What about the ethical and legal considerations that are thrown up by the rise of AI and legislation such as the EU’s Artificial Intelligence Act? Based on our experience with clients from all industries in Switzerland and beyond, our articles, videos and interviews are designed to help make sense of the new and emerging technologies available."

Mark Meuldijk, Head of Data & Analytics and Emerging Technologies

Bringing emerging technologies into sharper focus

The speed of technology innovation means businesses must continuously be on the lookout for what new developments can offer and what risks they present. This is no easy task given the exponential growth in available technologies, but it is important if you are to maintain a clear view over solutions that may impact your industry. Investing in the most relevant technologies can create significant competitive advantage. By contrast, failing to do so can hinder sustainable and profitable growth, as well as enabling competitors and new market entrants to steal the lead. 

So, how do you decide where to look, in which technologies to invest, and when to do so?

Recent history reminds us that we cannot take the status quo for granted. Even the most familiar habits, such as commuting to work, can be turned upside down. Yet, even with the unthinkable, we must continually think ahead and anticipate fresh opportunities and risks. This is particularly relevant when looking at emerging technologies.