Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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Salesforce | Optimize Marketing Intelligence and Investment

KPMG and Salesforce Marketing Cloud Intelligence can help marketers deliver maximum impact on marketing investments

As the marketing ecosystem continues to evolve around the digital-first customers, marketers now rely on a diverse marketing mix of channels led by their brand website, display advertising, email campaigns, programmatic advertising, social media, and a long tail of additional channels.

On average, marketers use twenty-four marketing and advertising platforms for their marketing strategies, and this requires an effective tool to optimize marketing campaigns, automate reporting and make data-driven decisions faster. Salesforce Marketing Cloud Intelligence allows marketers to connect, analyze, and take action on their data in one marketing tool to drive ROI, speed, and growth across the business.

KPMG can help companies adopt and effectively use Salesforce Marketing Cloud Intelligence

KPMG has a defined, tried, and tested Salesforce delivery model. We use an agile approach, customized based on the client/Industry, to retain flexibility and nimbleness as we work through Salesforce Marketing Cloud Intelligence planning and system configuration options. We aim to strike the right balance between efficient and effective agile delivery and quality safeguards and controls.

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Optimize Marketing Intelligence and Investment

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Meet our team

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Ryan Doubet
Managing Director, Customer Advisory, Marketing Consulting, KPMG LLP

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