Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

A new model for maximizing value from MarTech

Improve return on investment and the quality of customer experiences with a holistic approach to managing marketing technology.

group of people looking at their devices in the dark

Today, marketers tend to seek niche tools and capabilities to drive competitive advantage, make siloed purchase decisions, work with point solutions from multiple vendors, and neglect user adoption and training. Many consider and finance marketing technology (MarTech) investments through the marketing operating budget, often without building a supporting business case. This approach often results in duplicative functionality—the overlap of software and capabilities across solutions—and inefficient utilization of MarTech capabilities.

A new holistic model for sourcing and managing MarTech can address the challenges of continuous technology change with the need for alignment with organizational goals. It facilitates rational and analytical MarTech decision making and draws insights from diverse stakeholders. It is accountable to the organization, ensuring that business cases for MarTech investment are strong and ROI is measured. Further, it seeks to integrate solutions to reduce costs and create efficiencies.

Dive into our thinking:

Download the whitepaper: A new model for maximizing value from MarTech

In this paper, explore the founding four principles of this holistic approach to MarTech management and steps organizations can take to implement them.

Download PDF
YouTube thumbnail image

A new approach to managing MarTech

Explore the KPMG LLP perspective on how marketers can maximize value from MarTech investments to deliver stronger measurable returns.

Explore more

Popular category topics

Meet our team

Image of Scott Lieberman
Scott Lieberman
Principal, US Customer Advisory Leader, KPMG US

Thank you

Thank you for your interest in the New Model for Maximizing Value from MarTech whitepaper. Download the PDF here.
Download PDF

Download the New Model for Maximizing Value from MarTech whitepaper

Complete the form to access the document and receive our latest insights straight to your inbox.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline