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What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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The impact of behavioral data on transformation success

Gain real-time insights into employee behavior at scale by using AI for effective change management in business transformation.

Understanding and predicting employee behavior is fundamental to any successful business transformation. It's not just about gauging employee sentiment – having a pulse on how staff members feel about change – but rather, about understanding their behaviors and how these adapt in response to new strategies or shifts in business direction.

Recognizing the importance of a behavior-centric approach to business transformation is vital. Focusing on behavior measurement aids in navigating complex changes, identifying effective strategies, and pinpointing areas for adjustment in real time, thereby reducing disruptions. It not only expedites transformation but assures sustainability by cultivating effective, repeatable change management processes. Realizing the significance of behavior measurement is key to enhancing innovation, accelerating cultural shifts, and achieving strategic goals successfully.

Five steps for using behavioral data effectively:

  • Establish behavior alterations correlating directly with transformation objectives. 
  • Develop a baseline for existing sentiment and behaviors.
  • Implement continuous behavior measurement and analysis, pinpointing areas of progress or difficulty.
  • Refine strategies to eliminate obstacles and enhance transformation programs.
  • Communicate regularly with employees, acknowledging achievements and highlighting areas for improvement.

Download our paper to learn how companies can align behavior with transformation goals.

Dive into our thinking:

Measure employee behavior, not just sentiment, to drive successful transformation

Foster a culture of change by focusing on employee behavior instead of just sentiment, which can lead to impactful business transformation and sustainable growth.

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Meet our team

Image of Dustin Kim
Dustin Kim
Managing Director, Culture M&A, KPMG US
Image of Felicia Lyon
Felicia Lyon
Principal, Human Capital Advisory, KPMG US

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