A potential soft landing for the U.S. economy fails to encourage CFOs.
Voice of the CFO | September 2023

Given our role serving influential organizations across the globe, KPMG has frequent touchpoints with chief financial officers (CFOs) from national/multinational companies during which we share and learn insights about their top-of-mind issues and trends. Economic issues are always on the front burner with CFOs, and they freely expressed their views and concerns.
Key takeaways
- The US economy is predicted to experience a soft landing, lowering fears about recession.
- Current numbers are a sign of resiliency, including easing CPI inflation.
- Economic conditions are more favorable than overseas, with China experiencing deflation, Europe in recession, and theEuropean Central Bank and Bank of England central banks likely to tighten rates further.
- CFOs are cautious, turning to tactics such as adding cash to their balance sheets and keeping an eye on credit markets.
- Although recruiting challenges are lessening in some quarters, positions in areas such as engineering and accounting remain difficult to fill. Merit increases are in the range of 3–4% for most.
- The new Securities and Exchange Commission (SEC) cybersecurity rule is less draconian than expected, lessening pressure on CFOs and others in the C-suite.
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A potential soft landing for the US economy fails to encourage CFOs
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