What’s your story?
Better business reporting aims to overcome the limitations of today’s business reporting model by incorporating forward-looking, strategic key performance indicators and using management commentary as an opportunity to bring this together.
Companies must consider two key questions:
What’s the story you want to tell?
How are you going to tell it?
These questions will guide a more effective way of narrative reporting, which helps investors understand the organisation’s strategy to responsibly use its scarce resources and relationships to create and sustain value over the short, medium and long term.