Charting a course to new value
How a $4 billion public company transformed to seize key opportunities and drive enterprise value
Charting a course to new value
How a $4 billion public company transformed to seize key opportunities and drive enterprise value
Client
Global services firm
Industry
Professional services
Primary Goal
Transformation
The client is a global, multibillion-dollar professional services firm with a long and storied history. It serves the needs of both small businesses and the largest Fortune 500 companies. Through its multiple divisions, the company often plays a critical role in high-growth industries, such as technology, science, and engineering.
Several years ago, the company began a pivot to deep specialization, seeing it as an avenue to deliver tremendous value for customers and shareholders alike. Recognizing the benefit of bringing in an experienced transformation adviser, the company engaged KPMG to help elevate and accelerate the transformation.
Client transformation journey
To truly transform a company, you need to transform people, processes, and technology. That’s why a major transformation is usually enabled by numerous smaller ones that span the organizational structure, go-to-market activities, technology systems, and the people and processes that enable the business. By helping to align business and operating models with strategic priorities, and providing deep experience and capabilities at every turn, we enable our client to make better decisions as they evolve their business.
Sagi Abiri
Principal, Advisory, KPMG US
A transformation takes place in a series of steps. Data must be gathered and analyzed to establish facts. Senior leadership must align behind a new strategic vision. A detailed program must be designed, and all its ramifications accounted for. A transformation team, combining multiple skill sets, is needed to drive the effort. A workforce must be educated; new metrics established; and in the case of a global organization, transformation requires a firm with a global network and local knowledge to design and execute a strategy that maximizes stakeholder benefits.
Any transformation begins with a detailed, data-driven assessment of a company’s current state: its income, expenditures, workforce, capital position, customer base, competitive and regulatory environment, etc. KPMG combs this baseline information using sophisticated, AI-assisted software and proprietary programs to highlight opportunities for increased efficiency and to identify new avenues for growth.
At the project’s outset, however, our client lacked the data it needed. While the company had tens of thousands of cost centers, they were not integrated into a centralized data repository enabling precise decision-making. KPMG was able to help the company tie its complex platforms together; gather more data than was previously possible and analyze it to produce new insights and a detailed view of the client’s situation. Ultimately, very clear and detailed financial and organizational baselines were developed to assess and measure change.
This data supported the development of a fact-based, quantitative transformation strategy that would position the company for market-leading growth over time. To align the executive team behind the plan, KPMG held a series of strategic workshops with client leadership over six weeks.
The first workshop reviewed the current-state baseline with the company’s executives. KPMG had consolidated and analyzed information from an enormous set of data and was able to show the executives exactly where they were losing value.
In the second session, KPMG helped the company understand the potential opportunities found in the data. Despite having its diverse business units at the table, each with its own constituency, there was surprisingly little resistance to a new strategy. The data was inarguable: To increase revenue, build a higher-margin business and grow the stock price, significant changes were required. They would involve people, processes, systems, and the corporate culture.
The third and final workshop saw company executives and KPMG structure an aggressive execution plan to fix the business’s fundamental profitability issues, restructure its business model, and align its portfolio with its objectives. With the executive team fully behind the plan, the transformation was launched.
With the plan approved in principle, KPMG immediately began designing the transformation itself. The client’s strategic repositioning would disrupt its existing ways of working, the organizational structure, and the company culture itself.
KPMG initially focused on cost optimization as the first source of value and to enable a transformation mindset. We conducted a labor optimization, going role by role to examine each on a granular level. We measured productivity, efficiency, and performance across multiple categories to find value. We established transformation controls, helping the company strengthen its processes around head count and spend, and eliminating potential sources of profit leakage. As profitability rose, the company gained a financial buffer to help fund its transformation and pursue new opportunities, including M&A.
Working with the client, KPMG established a transformation office to manage the effort’s many moving parts. Approximately 150 individuals from strategy, deal advisory, management consulting, IT, tax and more were involved. KPMG also standardized and systematized a metrics-based project and resource requisition and approval process. The “control tower” we installed helped ensure that unnecessary costs could not creep back into operations and that the company can leverage its efficiencies going forward.
KPMG ultimately established more than 100 different projects to achieve the transformation. Each one was subject to a stage-gated approval process from opportunity identification through analysis, planning, and execution. The advanced technology KPMG implemented was able to analyze data and deliver insights at deal speed.
Many of these initiatives have been completed; others are still underway. The changes have led to growth, both organic and inorganic. In spearheading the company’s geographic expansion, improving its go-to-market program, increasing salesforce effectiveness and similar initiatives, we have boosted organic, topline growth.
KPMG is helping the company increase revenue inorganically as well. As it continues to gain share in its target categories, revenues rise; and the company is able to improve its holdings. KPMG is assisting the company in its evaluation and selection of acquisition targets to better align its portfolio with its priorities.
We will continue to provide guidance across the range of our capabilities as we build a digitally forward future to power the company’s success.
If you are looking for ways to reinvigorate your growth and profitability, KPMG can help. We have the knowledge, experience, skills, and tools to help you transform your business strategy, optimize your operations, and leverage digital innovations. Contact us today and let us show you how we can help you achieve your goals.
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