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From data overload to data-driven decisions in retail

A practical guide to unlock consumer insights and deliver seamless commerce to achieve profitable growth.

Data is a powerful asset for retailers, but it's only valuable if you can harness its potential. Our research shows that retailers who effectively leverage data can gain significant competitive advantages, including increased profitability, improved customer experiences, and optimized operations.

To become a truly data-driven retailer, you need to break down silos, connect insights to decisions, and build a data-driven culture. We recommend a six-pillar framework for data-driven retail transformation:

  • The right operating model
  • Processes
  • Enabling technology
  • People with the right skills
  • Data literacy and culture
  • Data quality 

With the right approach, you can unlock the power of data and drive profitable growth. Click below to learn more.

Dive into our thinking

From data overload to data-driven decisions in retail

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Meet the team

Image of Duleep Rodrigo
Duleep Rodrigo
U.S. Sector Leader, Consumer & Retail, KPMG LLP
Image of Sam Ganga
Sam Ganga
U.S. Consulting Leader, Consumer & Retail, KPMG LLP

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