GenAI has the potential to increase the speed and quality of intelligence and drive better business outcomes.
For example, cycle times to develop financial commentary and analysis, which are significant for most organizations, can improve exponentially through GenAI.
From the perspective of enterprise performance management, GenAI can use internal data sets to develop preliminary insights, recommend actions to mitigate risks, or capture opportunities. It can also integrate external data, such as competitive intelligence, in a faster, more effective way to improve decision-making.
With growing possibilities for GenAI tools, new roles and skill sets are emerging. Prompt engineering, creative design thinking, and a drive for continual learning are increasingly important. Strong foundational competencies in data and analytics are essential to interpreting and working with insights generated by AI tools.
Yet many finance professionals are still figuring out how to implement the technology on a day-to-day basis. In a recent KPMG webcast, Reshaping your Finance Workforce with Generative AI, 66 percent of finance professionals said they are in “learning mode” when it comes to their level of awareness and experience with GenAI.