A 2025 tax cliff, global reform, and regulatory changes—the “Tax Policy Trifecta”—is poised to create massive disruption for businesses, triggering the need for the strategic evolution of tax departments.
Read the CFO Pulse survey
Download PDFOne of the most powerful potential enablers for transforming tax is the rapidly advancing field of artificial intelligence (AI), including generative AI (GenAI).
But harnessing AI opportunities in the tax function requires strategic and operational alignment with the finance organization. To this end, KPMG Tax conducted a pulse survey of 100 CFOs. We collected their views on and approaches to a wide range of tax-related topics, including AI-related technology investments and initiatives.
AI: A vital finance technology
GenAI is a promising, but still mostly untapped, tool for tax modernization and transformation. While CFOs are seizing its potential to improve efficiency, augment human capabilities, and drive insight and innovation in the finance function, they are still seeking clarity about GenAI benefits for tax.
Nobody really knows what AI is. The field is rapidly evolving, and probably every two months we are seeing another big change. Finance and tax need to stay closely connected to the rest of the enterprise to stay abreast of the current state of AI.
Stephen Roddenberry
Board Director, World Fuel Services
In what ways will GenAI benefit the finance function?
We recognize that AI can provide significant cost advantages and productivity efficiencies in certain functions, especially finance with regard to data processing and information management. As we mature as a company in terms of scale, familiarity and sophistication, we'll be better positioned to leverage AI more fully
Ramesh Shettigar
CFO, Glatfelter
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