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CFO views on the value of tax in an AI-enabled future

A 2025 tax cliff, global reform, and regulatory changes—the “Tax Policy Trifecta”—is poised to create massive disruption for businesses, triggering the need for the strategic evolution of tax departments.

Read the CFO Pulse survey

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One of the most powerful potential enablers for transforming tax is the rapidly advancing field of artificial intelligence (AI), including generative AI (GenAI). 

But harnessing AI opportunities in the tax function requires strategic and operational alignment with the finance organization. To this end, KPMG Tax conducted a pulse survey of 100 CFOs. We collected their views on and approaches to a wide range of tax-related topics, including AI-related technology investments and initiatives.

AI: A vital finance technology

Key insights

GenAI is a promising, but still mostly untapped, tool for tax modernization and transformation. While CFOs are seizing its potential to improve efficiency, augment human capabilities, and drive insight and innovation in the finance function, they are still seeking clarity about GenAI benefits for tax.

Tax is the area of finance where CFOs expect GenAI to make least significant impact.

Nobody really knows what AI is. The field is rapidly evolving, and probably every two months we are seeing another big change. Finance and tax need to stay closely connected to the rest of the enterprise to stay abreast of the current state of AI.

Stephen Roddenberry

Board Director, World Fuel Services

In what ways will GenAI benefit the finance function?

We recognize that AI can provide significant cost advantages and productivity efficiencies in certain functions, especially finance with regard to data processing and information management. As we mature as a company in terms of scale, familiarity and sophistication, we'll be better positioned to leverage AI more fully

Ramesh Shettigar

CFO, Glatfelter

Explore tax insights

Access fresh perspectives and actionable guidance on key issues and opportunities in a constantly changing tax environment.

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Chief Tax Officer Insights

Chief Tax Officer (CTO) Insights is designed to highlight top-of-mind issues for tax executives and ways CTOs are addressing these opportunities and challenges. Each edition covers critical information CTOs can leverage to further their organization's tax function.

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Digital Gateway GenAI. Expect More.

Harnessing the power of GenAI to transform tax

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Be ready for disruption - tax insights

Tax insights and analysis to help organizations respond with speed and confidence

Meet our team

Connect with us to learn how we can help your tax function harness the power of AI to enhance value in the evolving finance and tax landscape.

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Brad L. Brown
Global Technology Leader and CIO for Tax, KPMG US
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Gregory Homen
Business Tax Services Partner and Tax AI Transformation Program Lead, KPMG US

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