From shelf to self: Consumers take charge of their health
Consumer health companies build loyalty by offering personalized education, multifunctional products, and value that consumers demand.
In today's rapidly evolving consumer health landscape, companies face significant challenges in capturing and retaining customer loyalty. They can position themselves for success by understanding three key themes driving consumer behavior:
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25 percent of over-the-counter sales occur in club and discount stores, up from 18 percent five years ago.
Non-drugstore sales of consumer health products are growing 3x faster than in the drugstore channel.
Given these evolving trends, healthcare brands must reimagine their approach to customer engagement, product innovation, and channel strategies.
Dive into our thinking:
From shelf to self
Healthcare brands can drive growth and build customer loyalty by offering personalized education, multifunctional products that address multiple needs, and value across channels as consumers increasingly take charge of their health and wellness.
Read the whitepaperConsumer & Retail
We offer short- and long-term strategies to help minimize the impact of common challenges facing today’s consumer products and retail businesses. These include a constantly changing environment in consumer purchasing behavior, digital disruption, rising costs, increased speed to market, and emerging competition.
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