Five keys to creating an effective supply chain playbook
In today's fast-paced and interconnected global marketplace, supply chain disruptions have become commonplace and have had severe consequences for businesses. Unexpected events – whether due to natural disasters, geopolitical uncertainties, or simply customer demand fluctuations - can disrupt the smooth flow of goods and services across supply chains. Result: Financial losses, customer dissatisfaction, and reputational damage – or even worse, business failure.1
Forward-looking company executives understand this and try to anticipate, to the greatest extent possible, these events and build in contingencies to effectively manage and mitigate the impact of these disruptions. This is where a supply chain disruption playbook comes in.
The playbook is a strategic document that not only looks at risks from a company and suppliers’ perspectives, but also across the end-to-end supply chain. It outlines a proactive and structured approach to managing supply chain risk and provides a set of guidelines, protocols, and contingency plans that businesses can follow.
In this report, we will explore the key components of a supply chain disruption playbook and provide insights on implementing and managing it effectively. By following the recommendations we outline, your company can develop a robust playbook that prepares you to navigate disruptions, mitigate risks, maintain operational continuity, and confidently face the challenges of the modern supply chain.
Blueprint for assembling a supply chain disruption playbook
Explore actions that can be taken both before, during and after a disruption has occurred.
- 1. Risk assessment
- 2. Scenario planning and training
- 3. Communication and collaboration procedures
- 4. Data and analytics visibility
- 5. Stakeholder engagement and relationship management
The first step in creating a supply chain disruption playbook is to conduct a comprehensive risk assessment. This involves identifying potential disruptions specific to your business's industry, geography, and operations.
The next step is assessing the likelihood and potential impact of each potential disruption, and prioritize them based on severity. Next, develop tailored response strategies and contingency plans for each risk. Consider actions to be taken, resources required, and redundancies that may need to be activated, such as alternative suppliers or logistics routes.
Scenario planning helps assess the costs and benefits of each potential solution for a particular situation. This might include simulating scenarios such as sourcing from alternative suppliers, rerouting logistics, adjusting production schedules, or implementing inventory buffering strategies. By quantifying the potential financial impact and operational feasibility of each solution, your company can effectively prioritize and implement the most viable options.
To ensure successful playbook implementation, it’s essential to train employees on the protocols and procedures outlined in the playbook. Conduct regular training sessions and scenario-based drills and simulations to familiarize employees with the playbook's guidelines, response strategies, and communication protocols.
This will enable you to:
- Evaluate the readiness and effectiveness of the response strategies outlined in the playbook
- Identify areas for improvement, and
- Refine the playbook based on any gaps, weaknesses or other relevant findings from these exercises.
Continually modify and enhance the playbook based on post-disruption analysis where you evaluate the effectiveness of response strategies and identify areas for improvement in order to better manage future disruptions.
Additionally, refresher training should be provided as needed to keep employees updated on any revisions or updates to the playbook.
Map out and establish a robust, integrated collaboration and communication channel for suppliers, customers, and internal stakeholders to ensure timely and accurate information flow. An Integrated Business Planning (IBP) framework can help you develop, maintain and evolve a playbook that not only covers communications but also integrates strategic, operational and financial planning, analysis, and reporting to drive better business outcomes.
Through the IBP process, you will find yourself with a playbook that consolidates fragmented actions and provides a holistic, cohesive approach that aligns with your overall business strategy. In addition, this approach significantly increases the likelihood that you will be able to effectively respond to supply chain disruptions.
Another critical goal of the IBP process is to eliminate functional siloes and develop a cross-functional team comprised of representatives from different departments, such as demand planning, supply planning, procurement, logistics, operations, and customer service. This team should collaborate closely to coordinate response efforts, share real-time information, and align priorities.
These teams should also meet regularly as part of IBP process, communicate updates, changes in plans, and recovery progress (in the event of a disruption) to keep stakeholders informed and foster trust. Specific roles and responsibilities should be allocated to individuals, with clearly defined accountability for each stage of the disruption response.
It’s critical to have a comprehensive understanding of the supply chain through real-time data visibility. The optimal way to get this is by designing, procuring and implementing systems and technologies that enable the collection and analysis of supply chain data, including inventory levels, supplier performance, lead times, and demand patterns.
Innovative analytics tools can identify potential disruptions in advance, detect anomalies, and monitor key performance indicators. For example, by analyzing data on supplier performance, geopolitical risks, and market trends, cutting edge AI programs can provide early warnings and recommend appropriate risk mitigation strategies. These data-driven insights can help your company proactively address potential disruptions and make more informed decisions when actual disruptions occur, including guidance on alternative sourcing solutions.
It’s critical to build strong relationships with your suppliers by fostering open communication, establishing mutually beneficial agreements, and conducting regular assessments of their capabilities and resilience. It’s equally important to engage with customers by actively seeking feedback, addressing their concerns promptly, and setting realistic expectations during disruptions.
These steps can help you access alternative sources of supply, negotiate for expedited deliveries, or collaborate on recovery initiatives in the face of supply chain disruptions. In addition, this feedback from employees, suppliers, and other stakeholders should be incorporated into the playbook, and best practices should be shared across different teams.
Potential benefits of a supply chain disruption playbook
Minimizes financial losses:
By identifying and containing disruptions quickly and efficiently, businesses can minimize costs associated with delays, inventory shortages, or increased production expenses while strategically allocating resources and maintaining financial stability.
Keeps customers satisfied:
A well-developed playbook provides for effective communications with customers, managing their expectations and providing real-time updates on the status of their orders.
Enhances business resilience:
By preparing for potential disruptions in advance, companies can position themselves to recover quickly and minimize long-term impact. They can also identify vulnerabilities in the supply chain, create contingency plans, and develop strategies to mitigate risks.
Streamlines the decision-making processes:
The playbook should set out clearly defined procedures and protocols, including defined roles and responsibilities, guidelines for communication and collaboration, and steps for problem resolution. This streamlines decision-making and allows businesses to navigate disruptions more effectively, and reduces potential errors or delays in response.
60%
More than sixty percent of global organizations expect that geopolitical instability will have a detrimental impact on their supply chains in the next three years.
Source: KPMG, The future of supply chain (September 2023).
Supply chain disruption playbook is a dynamic, living document
A supply chain disruption playbook is vital to enable businesses to navigate sudden and unexpected challenges effectively. It ensures efficient response strategies are in place, minimizes financial losses, maintains customer satisfaction, and enhances business resilience. But it should not be treated as a static document; rather you should look at it as a dynamic and evolving resource that adapts to changing circumstances.
Supply chain disruptions provide valuable opportunities for continuous improvement and learning. You should regularly review and update the playbook – quarterly or every six months – to incorporate lessons learned from past disruptions and address emerging risks based on potential disruptions, market conditions, and emerging risks to ensure that the playbook remains relevant and effective. This may require updating response strategies, contingency plans, and communication protocols in order to align them with evolving business needs and industry best practices.
By continuously refining and learning from experiences, you can enhance the effectiveness of the playbook and strengthen your ability to manage future disruptions.
How KPMG Supply Chain Services can help
KPMG offers a technology-enabled planning transformation journey supported by a proven six-layer operating model that ensures accurate segmentation analysis and includes a demand plan and a data assessment. We offer an AI portfolio, a set of algorithms for supply chains, from augmenting your workforce and optimizing costs to making inventory management more efficient and assisting regulatory compliance. Let KPMG guide, accelerate, and de-risk your supply chain with purpose-built assets and accelerators designed exclusively for supply chain operations.
Footnotes:
- Source: S&P Global, Supply chain snags cited as bankruptcy filings pile up (March 25, 2024)
Subscribe to Real Insights for Operations
Sign up to receive newsletters on KPMG's latest research, analysis, news and events to help operations executives innovate.
Take a deeper dive into our supply chain insights
Insight
Supply chain trends 2024: The digital shake-up
With digital opportunities sweeping the supply chain landscape, readiness and line of sight will be paramount to success
Insight
Navigate supply chain disruptions with integrated AI planning
Integrated AI planning equips your supply chain with visibility, transparency, and more.
Insight
Actionable insights for your supply chain challenges
Enhance, streamline, and safeguard your end-to-end supply chain operations with our strategic insights.
Meet our team
Let KPMG help you build a better, more predictable future with a purpose-built supply chain. With our extensive industry experience, functional knowledge and technology enablers, we can help you accelerate your supply chain transformation to foster long-term growth and success.
