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Building trust in GenAI for financial services

Explore how Gen AI reshapes financial services with an emphasis on trust, governance, and smooth integration for innovative growth.

Financial services companies anticipate generative AI (GenAI) will transform operations and enhance market performance. While eager for this future, many remain cautious about the risks. With a solid framework, risk understanding, and organizational alignment, firms can confidently implement GenAI projects at scale.

In financial services, solving GenAI’s challenges starts with trust

Chart a course for GenAI that is faithful to your institution’s values and its risk tolerance. Get the right people in the room to evaluate and oversee your GenAI strategy. Build a resilient and thorough framework that considers the diverse challenges of this new technology.

These are some of the steps your organization can take to build trust in your preparedness for GenAI and the confidence to launch new applications. In financial services, finding the right balance between speedy innovation, compliance, and data security can make all the difference in establishing competitive advantage.

Other key elements to building trust include:

1

An AI Charter that lays out a responsible approach to using the technology.

2

An AI Center of Excellence to drive cultural alignment, education, and adoption.

3

Risk Tiering to accelerate innovation within risk-weighted guardrails.

Trust doesn’t happen overnight. But with the right plan and partner, it can happen sooner than you expected.

Dive into our thinking:

Download our article to learn how to navigate challenges and leverage GenAI effectively.

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Fortunately, there are practical ways to establish the necessary trust and build momentum for GenAI programs: With the right governance, people, and processes, institutions can move their GenAI programs forward with confidence.

KPMG ranks #1 for quality AI advice and implementation in the US

According to senior buyers of consulting services who participated in the Source study, Perceptions of Consulting in the US in 2024, KPMG ranked No. 1 for quality in AI advice and implementation services. 

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