Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

Accelerating generative AI success by activating change

The biggest risk with adoption may not be what you think.

It’s increasingly rare to find an enterprise today that doesn’t have its foot on the generative artificial intelligence (AI) accelerator, and equally rare to read an article that doesn’t include some mention of the associated risks, including misinformation, algorithmic biases, privacy issues, security concerns, and more.

But one risk you may not hear mentioned—and one we’d argue may be one of the biggest risks to any generative AI initiative—is the risk that your employees pose, not by being duped by a deep fake or by publishing sensitive intellectual property, but simply by choosing to not use it.

Perhaps more so than with any other enterprise technology or process change in recent memory, there’s an enormous chasm between business leader enthusiasm for generative AI and employee apprehension. As a result, generative AI requires a different implementation approach than other disruptive technologies. Traditional change management efforts are necessary to help close this gap, but they’re not sufficient. Additional, more human-centric efforts are required.

In this paper, we explore the practice of creative activation and the role it plays in the change management process. If change management is the science behind effecting change successfully, creative activation is the art. It can help you connect with employees on an emotional level to activate them as partners in the change from the very beginning—active participants who are eager to help your generative AI effort succeed.

Dive into our thinking:

Accelerating generative AI success by activating change

Download PDF

Explore more

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline