Preventing Misleading or Deceptive Fund Names
September 2023
SEC amends the Names Rule to prevent deceptive and misleading fund names. Key features of the final amendments include:
— Truth in Advertising: ‘Call it what it is’
— What’s in the Fund Matters: Align fund’s portfolio to its name
— Protect Investors: From misleading, deceptive, false claims and “greenwashing”
— Define & Disclose It: Update prospectus, reporting and recordkeeping
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The Securities and Exchange Commission (SEC) issues final rule amendments to Section 35d-1 of the Investment Company Act of 1940, commonly referred to as the fund “Names Rule”, with the goal of preventing fund names from misrepresenting a fund’s investments and risks.
The final amendments, which impact registered investment companies and business development companies (BDCs), together “funds”, are being adopted substantially as proposed (see KPMG Regulatory Alert, here).
80 Percent Investment Policy Requirement: The Names Rule’s existing 80 percent investment policy requirement requires funds whose names suggest a focus on particular investments, industries, or geographical regions to invest at least 80 percent of their fund assets in the type of investment, industry, or geographic region suggested by the fund name.
The amendments expand application of this requirement to include any fund name with terms suggesting that the fund focuses in investments that have, or whose issuers have, particular characteristics (e.g., terms like “growth” or “value”) or that reference a thematic investment focus (e.g., terms related to one or more ESG factors such as “sustainable” or “socially responsible”).
Temporary Departures from the 80 Percent Investment Policy: The final amendments retain the Names Rule’s existing requirements for funds to comply with their 80 percent investment policy “under normal circumstances” and at the time they invest assets (“time-of-investment test”).
The final amendments also:
Derivatives: The final amendments will require a fund with derivatives holdings to use the derivatives’ notional amount, rather than their market value, for the purpose of calculating and determining the fund’s compliance with the 80 percent investment policy. In a change from the proposal, funds will be:
Unlisted closed-end funds and BDCs: The final amendments generally prohibit registered closed-end funds or BDCs whose shares are not listed on a national securities exchange from changing their 80 percent investment policy without a shareholder vote. This prohibition is intended to “ensure that such fund investors could vote on a change in investment policy given their limited options to exit their investments prior to the change.”
However, in a change from the proposal, the final amendments do permit these funds to make changes to their 80 percent investment policies without a shareholder vote if:
Enhanced prospectus disclosure, reporting, and recordkeeping: The amendments will:
Notice requirements: The amendments retain the existing Names Rule requirement that, unless the 80 percent investment policy is a fundamental policy of the fund, sixty (60) days’ notice must be provided to fund shareholders of any change in the fund’s 80 percent investment policy. The amendments also update notice requirements for funds that use electronic delivery to provide information to their shareholders and provide additional specificity about the content and delivery of the notice.
Effective Date and Compliance Period. The final amendments will become effective sixty (60) days after publication in the Federal Register. Compliance with the final amendments will be tiered:
Pending Action. The SEC notes that the final amendments do not adopt one aspect of the original proposal that sought to address the use of ESG-related terms in the names of ESG “integration funds”, which would have been defined as “materially deceptive and misleading” if the fund name includes terms indicating that the fund’s investment decisions incorporate one or more ESG factors but those factors are considered along with, but not more significantly than, other investment factors. SEC states that it is still reviewing public comments on this aspect of the proposal and that it remains under consideration.
Names Rule: SEC Final Amendments
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