Enabling consumers to make better choices

How fast-moving consumer goods companies in Switzerland offer better alternatives helping customers make better consumption choices in their everyday lives.

The Swiss public has learnt – involuntarily – a lot about infectious diseases in the past year due to COVID-19. Understandably, public attention and resources have been focused on getting through the pandemic.

In the shadow of this focus on infectious diseases, however, a group of non-infectious diseases – termed noncommunicable diseases (NCDs) – has continued to put significant strain on the healthcare system. In fact, the main indicators of NCDs have been on the rise for a long time.

Noncommunicable diseases such as cancer, cardiovascular diseases, chronic respiratory diseases and diabetes present one of the most serious health challenges in advanced economies. This paper explores how fast-moving consumer goods companies (FMCGs) in Switzerland can contribute to better alternatives for a better tomorrow for consumers.

What causes this burden on quality of life and healthcare costs, and have all options been explored to reduce NCDs?

The key take-aways are:

  • Noncommunicable diseases (NCDs) are one of the most serious health challenges in advanced economies, and several NCDs behavioral risk factors appear to be increasing.
  • The government and private businesses can positively affect consumer purchasing behavior in a number of ways to promote the purchase of healthier and less harmful alternatives.
  • From multi-billion dollar multinationals to local start-ups, Swiss fast-moving consumer goods companies (FMCGs) have launched initiatives to develop better alternative products, enabling consumers to make better lifestyle choices.
  • A coordinated, multi-stakeholder, cross-sectoral response, involving the government and innovation leaders from FMCG and other industries, can help to move consumer demand towards better alternative products.
  • The FMCG sector will continue evolving to meet consumer demand for better alternatives, supported by the convergence with the Life Sciences sector and trends towards prevention. Public-private collaboration will play a key role in shaping changes in consumer behavior.

Learn more and download the study here:

Florian Bornhauser

Director, Deal Advisory, Co-Head of Strategy Group in Switzerland

KPMG Switzerland

Enabling consumers to make better choices

Enabling consumers to make better choices

Global Strategy Consulting

Your trusted partner for challenging and complex finance transformation journeys.

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