Managing Director, Customer Advisory, Marketing Consulting, KPMG US
Managing Director, Customer Advisory, Marketing Consulting
Bret Sanford-Chung is a Customer Advisory Managing Director at KPMG in the Marketing Consulting practice. A globally renowned builder of brands, Bret brings the unique experience of having practiced marketing from every perspective—as Agency Creative Director, Chief Marketing Officer, Global Agency Leader and Educator.
Bret has global experience working with senior executives to accomplish large-scale marketing and customer transformation initiatives. Prior to joining KPMG, Bret was VP, Executive Partner at Forrester Research, where she helped CMOs, CDOs and CEOs in the financial services, healthcare, manufacturing and retail space, calling on her experience as a Founding Partner at CreativePutty, Inc., a branding and marketing consultancy.
Earlier in her career, she ran the multi-national, multi-agency team handling HSBC that created the renowned “Values” work now in the permanent collection of MoMA. While heading marketing for Smith Barney, she relaunched the brand as a vital, modern financial services player.
Bret is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts, and also teaches at Columbia University’s Strategic Communications Master’s Degree program.
Bret graduated from NYU with a Masters in English Literature, and from The School of Visual Arts with a BFA in Media Arts.