Justin Sanderson

Justin Sanderson specializes in front office and customer transformation programs, digital marketing, and regulatory compliance. With over 20+ years of experience in banking, payments, insurance, wealth management, and healthcare, Justin is a Partner and Principal at KPMG, where he leads the Banking Industry vertical within the Customer Advisory practice.

Justin understands the importance of enhancing clients' customer acquisition, retention, and growth through data-driven strategies, enabled by state-of-the-art technology platforms. He collaborates with clients to create tailored solutions that meet their unique needs, leveraging his deep understanding of industry regulations, risk management, and customer experience management (CEM) leading practices.

Justin's innovative thinking, data-driven decision-making, and ability to work effectively with cross-functional teams makes him an invaluable asset to clients. His strong communication skills, allow him to build relationships with CMOs, CXOs, and other key stakeholders in the banking and other highly regulated industries.

As a leader in the field, Justin is an established consultant, speaker, and writer on topics such as digital marketing, customer engagement, regulatory compliance, and cross-functional collaboration. He is uniquely positioned to address the evolving needs of businesses amid market shifts and regulatory changes. Prior to joining KPMG, Justin served as CMO for a fast-growing multi-line financial services organization.