Faith Robinson

Faith Robinson is a Customer Advisory Managing Director at KPMG, with a distinct focus on Generative AI, content strategy, and the media industry. Faith assists clients in maximizing business value through innovative content strategies and digital marketing supply chain enhancements, especially within the context of global brand initiatives.

With over 20 years of expertise, Faith has expertly guided Fortune 500 clients through comprehensive digital transformations. Her proficiency spans the design and acceleration of creative operations, content supply chains, maturing marketing operations, adopting responsive content strategies, and integrating GenAI technologies within content processes. Faith is a trusted advisor and a true partner, distinguished by her notable career in the media and content industries.

Faith has spearheaded the development of enterprise content practices and facilitated the adoption of complex technical ecosystems that support content, marketing, and eCommerce programs. She has also established and optimized operational teams, methodologies, and workflows to enhance content development and go-to-market strategies, particularly through the application of Generative AI technologies.

Her passion for content, technology, and the media industry drives Faith's thought leadership contributions to industry partners and analyst firms. As a sought-after speaker at industry events, her insights enable clients and companies to realize their content vision while optimizing investments, operations, technologies, and vendor relationships.

Faith’s unique understanding of both content creators and consumers has empowered her to help clients position content operations and GenAI technologies as critical foundational elements in their digital transformation programs, ensuring that media and content initiatives thrive in a rapidly evolving digital landscape.