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Ed Bayer

Principal, Advisory, KPMG US

Raleigh, NC
Image of Ed Bayer

Ed Bayer

Principal, Advisory

Ed serves as the Advisory Market Leader (AML) for the Coastal Business Unit at KPMG. As a Principal within the KPMG Advisory Market practice, Ed plays a pivotal role in driving the execution of the National Market strategy across the Carolinas, Florida, and Tennessee regions. He oversees four separate Market Acceleration Portfolios (MAPs), where he strategically leverages the firm's industry expertise, alliances, and go-to-market efforts within the Advisory and Tax practices.

Ed's primary responsibility lies in delivering accelerated market growth by providing invaluable support to local delivery teams' pursuits and market activities. By capitalizing on the firm's wide-ranging capabilities and resources, Ed ensures that the Business Unit and MAPs achieve their objectives effectively. Furthermore, Ed is entrusted with overseeing the local Advisory team's people, culture, and community initiatives.

With over 20 years of experience in the field, Ed brings a wealth of expertise to the markets practice. He has played a pivotal role in leading the KPMG alliance with SAS, a renowned technology company, focusing on the integration of SAS technologies with KPMG services. By harnessing enhanced analytics and automation, he has spearheaded the development and implementation of industry-leading, transformational risk solutions that have resonated with the market.

Prior to joining KPMG, Ed held an executive position at a leading provider of software-as-a-service solutions to financial institutions. In this role, he successfully navigated credit risk management and ALLL/CECL challenges, showcasing his aptitude for problem-solving and delivering tangible results.

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