Innovation is an evolutionary journey. We know that because we’ve walked in your shoes, so we fully understand the challenges as well as the opportunities. Our mission is to help clients innovate, but we are also a case study—walking the walk alongside our clients on our own journey to explore and evolve. For the first time, we’re opening a window into our process. Leading by example, we’re demonstrating the innovation process that others just talk about. See what we have been up to.
See how KPMG Ignition is experimenting with machine learning and natural language processing to fuel innovation through insights-driven decision making.
See how KPMG Ignition integrates the use of AI and gaming engines, placing individuals at the heart of scenarios to revolutionize business strategies and customer interactions.
Take a journey with us as we experiment with the use of immersive technology in our client experiences.
We set out to explore whether immersive storytelling helped audiences better understand complex problems and if so, why and how we would adapt our delivery and operating models to make way for this advancement in our client experience.
hours spent on the experiment
team members participated in the experiment
internal stakeholder interactions
real-world use cases
tests: viability, feasibility, scalability and desirability
We were exploring how a technology meets our business need and instead of beginning with an implementation, made experimentation an integral part of our approach.
We set out to test a new approach to client experience that would engage all five senses, enabling us to simulate the real world and go beyond it: traveling through augmented, virtual, and mixed realities; touch-sensitive, 3D universes where insights become obvious, and paths forward are clear. We wanted data to be felt. To truly visit new realties. And explore the future through a sensory experience.
We developed real-world use cases, testing metaverse and data and analytics content through in-person, virtual, and hybrid experiences. We built our first-ever 3D stories and invited clients to help answer key questions around desirability, while our team explored the feasibility, scalability, and viability.
We got a first-hand glimpse at how the immersive approach brought the art of the possible within reach of our audience. By bringing an immersive experience to life, we can show clients how emerging technologies can apply to them without struggling to understand.
We walked in with a hypothesis—that immersive storytelling was going to be a key component to the future client experience within our Ignition Centers—and walked out with confidence.
Join us at one of our Ignition Centers this fall to check out Ignition immersion.