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What’s on the minds of asset managers as we approach the end of 2024?

How have the industry’s views on economics, strategy and operations, and GenAI changed since our last survey?

Asset managers across the US are navigating complex market conditions that are impacting their strategies for the near and long term. In July 2024, KPMG LLP (KPMG) conducted a pulse survey of asset managers to understand how factors such as the ‘higher-for-longer’ interest rate environment, an uncertain geopolitical landscape, new ways of working, and technological innovation are currently affecting them and their decision-making processes. The survey closed prior to the July 30 to 31 Federal Open Market Committee (FOMC) meetings.

Respondents from more than 120 US-based asset management firms shared how they’re navigating this environment and planning for the future. We also compared how their outlook has changed since our last survey in December 2023.

Explore our findings

Click the links below to read the full article on LinkedIn and watch the LinkedIn Live replay.

Key insights from our survey


Respondents identified the availability of capital to fund growth as the most significant risk to their organization's success, followed by interest rate uncertainty and geopolitical risk. Comparing changes in sentiment towards our last survey, talent risk dropped behind geopolitical risk.


Respondents ranked private equity and private debt as the top two asset classes for ROI over the next three years, with 43% and 35% of respondents choosing them respectively. This echoed the results of our last survey.


Over the next 24 months, respondents are prioritizing property type investments in industrial, residential/build-to-rent, and data centers. The office sector lags at 13%, likely reflecting the ongoing impact of hybrid work arrangements following the COVID-19 pandemic. The responses indicate the increasing reliance on digital infrastructure, driving demand for data centers, and the enduring appeal of residential and industrial real estate.


While the asset management industry recognizes the benefits of emerging technologies like generative AI (GenAI), there are reasons why many are taking a prudent approach to adoption. 40% of asset managers rated their organization GenAI’s maturity as conceptual, in discussion or limited to isolated areas within the organization.

The biggest concern preventing them from GenAI was the risk of data integrity, statistical validity, and model accuracy. 


Additionally, most respondents anticipate more than an 18-month timeline for their organizations to fully adopt GenAI. 

KPMG Economics

What’s impacting labor market participation? Why are some sectors faring better than others? How do you separate the signal from the noise? Visit KPMG Economics for timely insights and analysis into economic indicators.

Meet our team

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Gregory Williams
U.S. Sector Leader - Asset Management / Building, Construction & Real Estate, KPMG US

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