Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

February falls flat

Only 19% of consumers believe it is a good time to buy a house. 

March 25, 2024

New home sales, which are recorded at the contract signing, fell flat in February but sales remain almost six percent higher than a year ago. Rising mortgage rates subdued activity in February. The West remains the only region where sales were higher on both monthly and annual bases; it is also the only region where the median sales price of a newly built home is lower than the median sales price of an existing home, due to the significant shortage of resale inventory.

The inventory of newly built homes rose slightly in February and sits at an 8.4 months’ supply at the current sales pace. Builders have been offering incentives in the form of discounts and mortgage rate buydowns to lure sidelined buyers. The median sales price of a newly built home has fallen for four consecutive months, hitting $400,500 in February, the lowest since June 2021. The median square footage of new homes hit the lowest level since 2010 in the fourth quarter of 2023. Builders have been adapting to changing demand from millennial first-time buyers who are entering their prime home buying years.

Existing home sales, which are recorded at the contract closing and reflect activity from a few months ago, surged 9.6% in February to the highest pace of sales since February 2023. Sales were spurred by a rise in inventory, as 1.07 million homes were available for sale at the end of the month. The rise in inventories was not enough to offset the upward pressure on existing home values; the median sales price rose to $384,500, the highest since November 2023.

The surge in the resale market can be attributed to falling mortgage rates in December and January, hitting a low of 6.6% in January, according to Freddie Mac. Since then, mortgage rates have risen to nearly 6.9% in mid-March, which will hamper activity in the next few months. Falling mortgage rates also helped sellers unleash some much-needed inventory into the market, but supply is still well below what is needed to meet the stunningly strong demand from millennials. The surge in demand is both structural and cyclical, as millennials, the largest generation in the workforce, have more help from their parents who are hedged against inflation from refinancing to ultra-low rates or paying off their homes entirely. Those shifts, coupled with persistently low unemployment, have boosted first-time buyer demand.

According to Fannie Mae’s February sentiment survey, 65% of consumers believe now is a good time to sell a home while only 19% believe it is a good time to buy one. That has not stopped a surge in demand every time mortgage rates dip. Affordability remains low.

Our forecast shows the mortgage rate falling slightly to 6.5% in the second quarter and 6.3% in the third.

Yelena Maleyev, KPMG Senior Economist

Bottom line

The direction of mortgage rates will determine sales activity in the resale market in the prime spring season, as any upside surprise to inflation data will mean that rates will be higher for longer. Our forecast shows the mortgage rate falling slightly to 6.5% in the second quarter and 6.3% in the third. 

Explore more insights

Meet our team

Image of Yelena Maleyev
Yelena Maleyev
Senior Economist, KPMG Economics, KPMG US

Subscribe to insights from KPMG Economics

KPMG Economics distributes a wide selection of insight and analysis to help businesses make informed decisions.

Thank you

Thank you for subscribing. You should receive a confirmation e-mail soon.

Subscribe to insights from KPMG Economics

Now more than ever, companies are using data to make informed decisions about the future of their business. KPMG Economics is continuously monitoring and analyzing economic and geopolitical data so we can provide business leaders with reliable and timely insight and analysis.

To receive our Economic Updates and other relevant content published by the KPMG Economics as soon as it is released, please provide the following details:

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline