Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

April New Home Sales Slump

The “higher for longer” interest rate environment spells more subdued sales activity for housing.

May 23, 2024

Sales of newly built homes, which are recorded at the contract signing, slumped 4.7% in April after March sales were revised lower. Sales are now 7.7% below year-ago levels as higher mortgage rates suppress demand for housing. The pipeline of potential buyers remains strong as millennials, the largest generation in the workforce, age into their prime home-buying years. Builders have been able to leverage the low supply in the resale market to their benefit, but a rise in inventories in April point to a limit on how much discounting they can offer.

All regions in the country, except the Midwest, saw a sales slump in the month. The South, which has over half the share of all newly built homes sold in the country, saw sales fall 4.8% in the month and 15.1% from a year ago. Building conditions are more favorable in the South due to the availability of land and easier building regulations. However, higher costs of inputs, labor shortages, and rising interest rates make it harder on builders across the country to take advantage of the sidelined demand.

Builders’ sentiment, as measured by the National Association of Home Builders, slumped into negative territory in May. Higher interest rates are not only impacting demand for homes; builders see their margins squeezed in a higher rate environment due to their own financing needs and their offerings of mortgage rate buydowns for buyers. The “higher for longer” interest rate environment spells more subdued sales activity for housing.

Separately, existing home sales, which are recorded at the contract closing and reflect activity from a few months prior, fell 1.9% in April. Mortgage rates had started to climb again back in February, taking a bite out of demand. Mortgage rates have cooled slightly from their recent peaks in early May, but the mortgage lock-in effect is keeping many homeowners from listing their homes; about 77% of mortgage holders have a rate that is 5% or lower.

Inventory of resale homes available for sale jumped in April but remains tight compared to pre-pandemic levels. This has kept prices climbing on a year-over-year basis for ten consecutive months, with the median home price in April hitting above $400,000 for the first time since August 2023. The share of homes sold for one million dollars or more surged almost 40% compared to a year ago. All-cash purchases remain at 28% of sales, the same as last year. 

Higher interest rates are not only impacting demand for homes, but builders are also seeing their margins squeezed in a higher rate environment due to their own financing needs and their offerings of mortgage rate buydowns for buyers.

Yelena Maleyev, KPMG Senior Economist

Bottom line

Millennials and first-time buyers who are unable to offer all-cash remain sidelined in a high mortgage rate environment, while the number of homes selling for $500,000 or more are rising by double digits compared to a year ago. Housing inventory at the lower end remains especially acute, something builders have been attempting to tap into by building smaller and smaller homes. Newly built homes sell at a premium to the resale market, although that gap has shrunk in recent years. Price pressures from the housing market mean that ongoing disinflation in the shelter components of inflation measures could be short-lived.

Explore more insights

Meet our team

Image of Yelena Maleyev
Yelena Maleyev
Senior Economist, KPMG Economics, KPMG US

Subscribe to insights from KPMG Economics

KPMG Economics distributes a wide selection of insight and analysis to help businesses make informed decisions.

Thank you

Thank you for subscribing. You should receive a confirmation e-mail soon.

Subscribe to insights from KPMG Economics

Now more than ever, companies are using data to make informed decisions about the future of their business. KPMG Economics is continuously monitoring and analyzing economic and geopolitical data so we can provide business leaders with reliable and timely insight and analysis.

To receive our Economic Updates and other relevant content published by the KPMG Economics as soon as it is released, please provide the following details:

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline