KPMG 2024 Technology and Telecommunications CEO Outlook
Cautious optimism backed by strategic planning
Despite macroeconomic, geopolitical and other challenges, confidence remains relatively robust in 2024 for CEOs in technology and telecommunications companies. The findings suggest that these CEOs are basically optimistic about the future of their industries and their companies in particular. In many cases, this assessment represents a modest but positive uptick from the 2023 survey.
Generative AI was recognized as having perhaps the greatest potential to impact productivity, marketing, product development, the customer experience, and other areas. Almost 80 percent of CEOs anticipate generative AI to be the top investment priority for their company.
In addition, CEOs recognize the importance of environmental, social and governance (ESG) priorities that support net zero goals, the workforce, company stakeholders, and society at large. One key to success will be an unrelenting focus on long-term, sustainable growth, enabled by strategic planning across all functions of a company.
Industries
key markets
USD+ in revenue
KPMG 2024 Technology and Telecommunications CEO Outlook
Despite macroeconomic, geopolitical and other challenges, confidence remains relatively robust in 2024 for CEOs in technology and telecommunications companies. The findings suggest that these CEOs are basically optimistic about the future of their industries and their companies in particular.
Dive into our thinking:
KPMG 2024 Technology and Telecommunications CEO Outlook
Cautious optimism backed by strategic planning
Download PDFKey findings from our research
1
55%
In 2024, the top three challenges for technology and telecommunication CEOs include the adoption of generative AI (55 percent), economic uncertainty (49 percent), and geopolitical complexities (49 percent).
2
40%
Forty percent of the CEOs expect the company to grow by 0.01–2.49 percent over the course of next three years, a decrease of 5 percentage points when compared to 2023.
3
78%
Seventy-eight percent agree that generative AI is a top investment priority for their company.
4
55%
Fifty-five percent anticipate the movement to embed generative AI as the most important potential risk to their company.
5
71%
Seventy-one percent of the CEOs feel increasingly pressured to ensure long-term prosperity of their business.
6
46%
The number of CEOs confident about reaching their net zero goals by 2030 has increased from 36 percent in 2023 to 46 percent in 2024.
Nearly three-quarters of CEOs surveyed are optimistic about growth in their industries. Generative AI will continue to present both challenges and opportunities for companies. A strategic approach to change will help ensure that we can successfully leverage the possibilities offered by new ideas, improved ways of doing business, and a sustainable plan for growth, both now and in the years ahead.
Mark Gibson
Global Head of Technology, Media and Telecommunications, KPMG International and Line of Business Leader for Technol
Explore more
Insight
KPMG 2024 U.S. CEO Outlook
Top CEOs see through global turbulence by betting big on AI
Telco to techco
The transformation of traditional telecommunications companies (telcos) into more technology-focused and innovative businesses
Meet our team
