KPMG Data strategy survey: Better data, better decisions
How commercial real estate companies can progress on their enterprise data management journeys
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How KPMG can help: Building, Construction and Real Estate
Key findings from the survey
- The KPMG Real Estate Data Strategy Survey, a follow-up to the 2019 KPMG Global PropTech Survey, found that 57 percent of respondents said they have a coordinated strategy.
- Only 28% of respondents said they are using data with an objective of improving tenant experience. We believe that customer satisfaction is an underestimated value builder that real estate owners and operators need to prioritize.
- 75% of respondents cited Excel as a primary analytical tool. Yet, 69% admitted to being too reliant on Excel.
- Among respondents, 30% said they outsource some aspect of data management to a third party.
- 39% said they store and access data via a centralized data repository. For larger companies, it was 60%.
- Due to remote working/COVID-19, 34% indicated their plans for data strategy implementation have been accelerated.
*Larger companies have assets under management of US $5 billion.
Dive into our thinking:
Better data, better decisions
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Meet our team
Rob Wentz
Managing Director, Advisory, KPMG US
Greg Corlis
Internet of Things Leader, KPMG US
Sander Grunewald
Global Head, Real Estate Advisory, KPMG Netherlands
Andy Pyle
Partner and Head of Real Estate, KPMG UK
Rob Wentz
Managing Director, Advisory, KPMG US
Greg Corlis
Internet of Things Leader, KPMG US
Sander Grunewald
Global Head, Real Estate Advisory, KPMG Netherlands
Andy Pyle
Partner and Head of Real Estate, KPMG UK