Industries

Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That’s why KPMG LLP established its industry-driven structure. In fact, KPMG LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

How We Work

We bring together passionate problem-solvers, innovative technologies, and full-service capabilities to create opportunity with every insight.

Learn more

Careers & Culture

What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

Learn more

Drop in aircraft orders mask underlying strength

Prospects for a soft landing are more probable. 

August 24, 2023

Durable goods orders fell 5.2% in July, more than giving back the prior month’s jump of 4.4% and exceeding the -4% consensus. Once again, the swing in orders was influenced by aircraft demand. Discounting the impact of transportation orders, durable goods orders still rose a healthy 0.5% in July after a 0.2% gain in June.

At the Paris Air Show in June, Boeing received orders for 304 planes, the highest booking in 10 years. In July, orders came back to earth as Boeing reported 52 airplane orders, resulting in transportation orders plunging 14.3% after rising 11.9% in the prior month. If good news could be found in the transportation component, orders for motor vehicles and parts rose 0.8% in July, despite news that the price of new vehicles is becoming out of reach for some households. The average price for a new vehicle is running around $50,000. Furthermore, newly delinquent loans, those one month behind on their payments, are on the rise for auto loans. We’ll continue to keep a close eye on orders in the pipeline for motor vehicles to see if consumer demand wavers.

Machinery orders and electrical equipment orders rose 1.1% and 1%, respectively in July, extending the gains seen in recent months. On-shoring investment and green energy credits associated with the Inflation Reduction Act are propelling investment in those areas. Fabricated metals rose 0.7% for the same reason. Orders for primary metals were little changed in July, up 0.1%, while orders for computers and electronics slipped 0.1%. There remains a lot of euphoria associated with chatGPT as orders for computers and related products increased 9.1% on an annualized basis for July, the best showing among all the primary industries for durable goods orders. On a comparable basis, electrical equipment orders are up 6.2% year-on-year.

Core capital goods orders, a reflection of business investment, rose 0.1% in July, recovering from June’s -0.4%. Shipments of nondefense capital goods excluding aircraft, used in the calculation of third quarter GDP, fell 0.2% in July, which suggests business spending could be a touch softer than our previous projection, though not negative.

Another indicator of forward-looking business investment comes from the Institute for Supply Management's (ISM) new orders index. This index has been near 50 or below, which signifies contracting activity, for 14 consecutive months but is exhibiting signs of bottoming out in recent months. During the Global Financial Crisis, the comparable measure was 19 months in a row.

The Fed is at or near a peak in interest rates.

Bottom Line:

With prospects for a soft landing more probable now, the stabilization in the ISM's new orders index should spur additional investment. Federal Reserve Chairman Jay Powell is expected to leave the door open to additional rate hikes this week in his Jackson Hole keynote address. The Fed is at or near a peak in interest rates but does not want to risk an acceleration in growth from reigniting inflation later in the year. That said, the reality of what appears to be a soft landing also brings higher bond yields, which reinforces the restrictive monetary policy currently in place.

Explore more

Meet our team

Image of Kenneth Kim
Kenneth Kim
Senior Economist, KPMG US

Subscribe to insights from KPMG Economics

KPMG Economics distributes a wide selection of insight and analysis to help businesses make informed decisions.

Thank you

Thank you for subscribing. You should receive a confirmation e-mail soon.

Subscribe to insights from KPMG Economics

Now more than ever, companies are using data to make informed decisions about the future of their business. KPMG Economics is continuously monitoring and analyzing economic and geopolitical data so we can provide business leaders with reliable and timely insight and analysis.

To receive our Economic Updates and other relevant content published by the KPMG Economics as soon as it is released, please provide the following details:

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.

By submitting, you agree that KPMG LLP may process any personal information you provide pursuant to KPMG LLP's Privacy Statement.

An error occurred. Please contact customer support.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline