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Vision and Insight, Connected by Trust

KPMG and Morehouse School of Medicine joined forces to address health inequity in underserved communities.

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Trust is the core of healthy relationships

Establishing and preserving organizational trust has proven to be one of the central challenges of the pandemic era. That’s why when the U.S. government awarded Morehouse School of Medicine (MSM) a $40 million COVID-19 grant to build trust between traditionally underserved communities and health care providers, MSM turned to KPMG.

MSM had the vision. KPMG had the data insights. And trust brought these together into a solution.

Our analysis revealed that a lack of consistent Internet access was a driver of healthcare inequity. We partnered with a leading broadband company to improve access, created a first-of-its-kind national network, and built a foundation of trust with the community that will lead to a safer and healthier future. 

Dive into our thinking:

Fostering a Culture of Trust

Discover how successful organizations are leveraging trust to drive growth and value. Download the Wall Street Journal custom content article.

OUR APPROACH

We build resilience through trust

Organizations that embed trust into their core business are better positioned to manage risk and stay resilient, especially during unpredictable times. When you earn the trust of your stakeholders—from customers and regulators to employees, suppliers, investors and the communities where you operate—you gain the commitment that allows you to innovate boldly, grow responsibly and create a new future.

Building trust is an ongoing effort that demands constant attention. Here are three key steps:

01
Engage employees

Trust is inherently mutual. By trusting your employees and treating them with empathy and respect, they become a powerful support in building trust among customers and partners.

02
Embrace transparency

An open corporate culture speaks to both competence and character. It’s helped by being clear around intentions, owning up to uncertainty and creating an environment that encourages diversity of thought.

03
Enlist technology

Technology can contribute to trust gaps but used appropriately it can also improve organizational trust. Redundancies, intelligent processes and AI can help catch potential problems before they arise.

Building trust in your organization

Earning stakeholder trust positions your business to innovate, grow, and sustain.
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Meet our team

Image of Mark Gibson
Mark Gibson
Global Head of Technology, Media & Telecommunications, KPMG International, and Head of TMT, KPMG US
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Emily Frolick
Partner, Delivery Model Transformation and Product Management Leader for Risk Services, KPMG US
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KPMG. Make the Difference.


Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. KPMG LLP does not provide legal services.

The information contained herein is not intended to be “written advice concerning one or more Federal tax matters” subject to the requirements of section 10.37(a)(2) of Treasury Department Circular 230.

© 2025 KPMG LLP, a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

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