In today's fast-paced and ever-evolving business landscape, challenges abound. From data overload and intense competition to the need for efficient automation and predictive insights, businesses are navigating complex waters like never before.

AI has taken center stage as businesses strive for greater efficiency, innovation, and competitive advantage. It's no longer just a buzzword; it's a strategic imperative. AI is revolutionizing industries, automating processes, and providing unparalleled insights.

Together with the combined expertise of Microsoft and KPMG, we're excited to present this masterclass. Our collaboration brings the full potential of AI to the forefront, offering a tailored approach to address your unique business challenges.

Are you ready to harness the immense potential of AI for your organization effectively? By bringing together the experience of Microsoft and KPMG, we can show the true power of AI in this masterclass, tailored to address your unique business challenges. 

Content of the masterclass

Our comprehensive masterclass guides you and your team through a systematic process to develop awareness of AI, understand industry use & value  cases from KPMG and Microsoft, to identify your use cases, business cases and roadmap.

  • Introduction of AI: What is AI and how is it transforming the world around us?
  • Microsoft AI solutions: What are the capabilities of Microsoft and how could they be used? 
  • Use cases: What are industry and function use cases? How have other organizations successfully implemented AI? 
  • Identification & Incubation: How do we use a structured KPMG methodology (AI driven) to collaborate on use case identification and incubation?
  • Enable AI technology: How can we ensure the necessary technology is in place and ready to use? What is the role of business and technology teams in AI implementation?
  • Implement and scale AI: How to evolve your operating model to prepare for systematic expansion and deployment of AI?

What you can expect

  • Understand AI: Develop more awareness about what AI is and how it applies to your company, with its opportunities and limitations. Your team will get insight in use cases in your industry and functions, and work on AI strategy and readiness, considering the principles of Trusted AI.
  • Innovation: Practice use case identification and business value assessment for relevant impact, prioritize and initiate a roadmap for incubation, implementation and scaling.
  • Use cases: Concrete industry and functional use cases, and demo’s.
  • Enablement: Identify the development path for technology setup, both regarding infrastructure and organizational capabilities and operating model with business and technical perspectives.
  • Results: Your team will leave the workshop with a concrete result, e.g. roadmap, business case, or one / more use cases to implement – depending on your individual needs.
  • Off-site: You can organize the masterclass as part of an off-site with your management team, facilitated by KPMG. 

Agenda - customized session

Time Program
10:00 - 10:30 Welcome and kick-off
10:30 - 11:00 AI fundamentals
11:15 - 11:45 Microsoft AI
11:45 - 12:15 Business use case inspiration
13:00 - 14:00 Unpacking the reality of AI in your organization
14:15 - 15:00 Solutioning Microsoft and KPMG
15:00 - 15:30 Next steps and retrospective exercise


KPMG Insights Center Zurich
Badenerstrasse 172
8036 Zürich

Have we caught your interest?

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Frequently asked questions

Who will benefit from the masterclass most?

This masterclass is meant for teams that want to start developing the potential of Microsoft powered AI in a collaborative way. Practically any team will benefit, for example Finance, Procurement, Supply Chain, HR and Internal Audit, and IT departments as well as executive committees.

Who will guide the session?

The session will be supported by Microsoft and KPMG consultants with business, data science and engineering expertise, and will be guided by our Design Thinking and Digital Innovation experts.

How do you prepare the masterclass?

We will conduct a pre-assessment with selected key stakeholders at your company to tailor the content and determine the adequate balance for the business / technical pathway emphasis.

Do you offer other possibilities to learn more about deploying AI in my business?

KPMG also offers the "Masterclass AI under Control", as well as dedicated workshops and services covering AI Fundamentals and Trusted AI, to unlock the value of Data and operate trustworthy AI.

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