Going public is a daunting endeavor for any business.
Even though an initial public offering (IPO) is a tempting opportunity for a firm to obtain sustainable equity financing, the road to the stock exchange is a complex and time-consuming one.
Various factors, such as communication with new investors and transparency, are subject to higher regulations.
In this respect, establishing a distinct corporate identity and winning the trust of potential investors are two crucial considerations on your path to IPO readiness.